Episodes

This week Liz High and Ian Truscott discuss examples of the coach and compose principle from her book, including Whole Foods, Mint and Seismic

This week Jeff Clark and Ian Truscott dive back into B2B personas and how to apply them, our guest is Robert Jordon the co-founder InterimExecs who discusses his book and Robert Rose shares advice on SEO and content marketing over a cocktail.

This week Jeff Clark and Ian Truscott discuss seven steps to defining personas, we go backstage with Kelley Troia from Clandestine Events to talk about sports event sponsorship and Robert Rose shares advice on goals over a cocktail.

This week, Liz Hugh and Ian Truscott round off their discussion about her book "Think like a Brand not a Bank" and ask what happened to Marcus?

This week Jeff and Ian discuss MQL's and opportunities, our guest is Ariadna Navarro of VSA Partners and we chat about branding and Robert is in the bar talking about story telling.

This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fifth and final growth principle; Coach and Compose

This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns and shares her uncharted journey and over a cocktail Robert Rose wants to ban info dumps.

This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fourth growth principle; remember, product isn't what it used to be

This week Jeff Clark is by the Rockstar CMO Swimming Pool discussing personalization, Ian Truscott goes backstage with Todd Irwin Chief Strategy Officer and Founder at Fazer and Robert Rose scares us with tech over a Halloween cocktail.

In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and this week we dive into the third of it's principles - Cue the remix!

This week Jeff Clark discussed Influencer Marketing, our guest is Don Richmond CMO IngredientX and co-creator Don Richmond and Robert Rose discusses skills over a cocktail.

In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's second principle - Embrace Tension and Create Contradictions.

This week Jeff Clark is inspired by a webinar to discuss feelings in marketing, Ian goes backstage with Grant Johnson, CMO Emburse and over a cocktail Robert Rose suggests we need a marketing showrunner.

In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's first principle - sometimes do the counter-intuitive thing

This week Jeff shares 7 lessons on buying marketing technology, Ian chats with Max Koziolek founder of Spectrm about conversational marketing and Robert suggest turning marketing stakeholders into investors.

In this special mid-week mini episode we dive into Liz High's book "Think Like a Brand, Not a Bank" and some of the data that supports the case for building a brand

This week Jeff Clark gives a primer on CDPs (Customer Data Platforms), Liz High discusses her new book Think Like a Brand not a Bank and Robert Rose discusses the needs of the buyer over a cocktail.

This week Jeff Clark and Ian Truscott discuss whether revenue operations is a one hit wonder or wonder wall, our guest is fashion designer and CMO of StyleScan Galina Sobolev and Robert Rose shares some thoughts from this week's Content Marketing World.

This week in the Marketing Studio, Jeff Clark shares his advice on working with agencies, we go backstage with Andrew Davies the CMO at Paddle and Robert Rose suggests we approach content marketing like golf in the Rockstar CMO bar.

This week in the marketing studio Jeff Clark discusses product marketing for growth, we go backstage with agency founder Seth Goldstein and Robert Rose talks about change over a cocktail.in the virtual bar.

This week Jeff Clark talks about enabling our marketing teams, Ian Truscott chats with friend of the show Irene Nehrkorn-Kayn on the trouble with CMOs and Robert Rose talks differentiating through execution over a cocktail

This week Jeff Clark discusses a candidate for our portal to marketing to hell; A.I. We go backstage with Apexon's CMO Leila Modarres and in the virtual bar Robert Rose discusses content for sales over a Tom Cruise cocktail.

This week Jeff discusses planning vs strategy, we go backstage with startup marketer Joyce Yeung, Head of Marketing at Seurat Technologies and Robert shares a story of two clients, with very different technology challenges.

This week Jeff Clark comments on an article from The Media Leader that states marketing is facing a talent crises, our guest is Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose ponders what inspires us over a cocktail.