Episodes

This week TCA (The Content Advisory) are in the house, with an extended interview with Chief Solver of Problems Cathy McKnight and Chief Trouble Maker Robert Rose shares a classic marketing lesson in the virtual bar

This week Jeff and Ian discuss building an effective marketing team, we go backstage with business and success coach Caroline Kay and over a cocktail Robert shares advice on being content first.

This week Jeff and Ian discuss defining an Ideal Customer Profile, we go backstage with tech startup CEO Brand Johnson of The Coupon Bureau and Robert wonders if A.I would be better with a forgetful internet.

This week Jeff discusses developing a personal brand for your executives, Ian goes backstage with Emmanuel Probst to discuss is book Assemblage and Robert is in bar talking about AI with a lesson from Dr. Seuss

This week Jeff Clark and Ian Truscott chat about whether podcasting is right for your B2B business, we go backstage with author Dan White and Robert Rose shares B2C content research over a cocktail.

This week Jeff and Ian celebrate the groundhog day message of doing more with less, we go backstage with Izzy House to talk about space marketing and Robert is not in the bar.

This week in the marketing studio, Jeff and Ian discuss the Rockstar CMO 5 F'in' Marketing Fundamentals, we go backstage with co-founder of Smart Panda Labs Shamir Duverseau and Robert has a thought about data over a cocktail in our virtual bar.

This week Jeff Clark discusses how to resist the B2B temptation for product based campaigns, Leslie Semegran, CMO, VEG joins us backstage and Robert Rose says cheers to 150 episodes in the virtual bar.

This week Jeff Clark shares four steps for creating campaigns that deliver ART, we go backstage with the owner of brand and strategy agency Three Over Four, Aaron Temple and Robert Rose talks brand over a cocktail.

This week Seth Golden pops in for his prediction for 2023, Jeff Clark is back sharing his marketing resolutions, we go backstage with sought after marketing trainer Matt Bailey and we ponder Robert Rose's word of 2023 over a cocktail.

This week Ian catches up with Jason Falls, author of Winfluence to chat about his new role, we go backstage with analysts relations expert Beth Torrie and Robert Rose makes his predictions for 2023 in the virtual bar.

This week Ian Truscott dives into the metaverse with omnichannel and digital experience experts Noz Urbina and Mark Demeny and Robert Rose shares what he'd like under his marketing Christmas tree this year.

This week Jeff Clark picks four predictions for 2023, Todd Irwin returns to discuss de-positioning, how it's worked for Starbucks and Apple and over a cocktail Robert Rose talks about AI and content.

This week inspired by a Forrester predictions webinar Jeff Clark discusses spending less on marketing technology, Grant Johnson CMO Emburse returns to share is 12 CMO pitfalls and Robert Rose asks where content lives over a cocktail.

This week Jeff Clark talks about creating Awareness, Revenue, Trust and Enablement (ARTE) in campaigns, executive coach Richard Medcalf returns to talk about making time for strategy and Robert Rose suggests a dip into the purple ocean over a cocktail.

In this mid-week short of market street knowledge, Liz High and Ian Truscott discuss the Interband Global Brand Study, what makes a great brand and why this is important.

This week our host Ian Truscott asks Jeff Clark whether he'd say thanks or no thanks to bunch of marketing topics, our guest is experienced marketer and analyst Alisa Groocock and Robert Rose shares a Thanksgiving cocktail

This week Liz High and Ian Truscott discuss examples of the coach and compose principle from her book, including Whole Foods, Mint and Seismic

This week Jeff Clark and Ian Truscott dive back into B2B personas and how to apply them, our guest is Robert Jordon the co-founder InterimExecs who discusses his book and Robert Rose shares advice on SEO and content marketing over a cocktail.

This week Jeff Clark and Ian Truscott discuss seven steps to defining personas, we go backstage with Kelley Troia from Clandestine Events to talk about sports event sponsorship and Robert Rose shares advice on goals over a cocktail.

This week, Liz Hugh and Ian Truscott round off their discussion about her book "Think like a Brand not a Bank" and ask what happened to Marcus?

This week Jeff and Ian discuss MQL's and opportunities, our guest is Ariadna Navarro of VSA Partners and we chat about branding and Robert is in the bar talking about story telling.

This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fifth and final growth principle; Coach and Compose

This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns and shares her uncharted journey and over a cocktail Robert Rose wants to ban info dumps.