Episodes

April 10, 2021

The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Epi…

This week, we join the conversation about Google's decision on 3rd party cookies, discussing Privacy, the Marketers Dilemma with…

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April 3, 2021

The Privacy Dilemma, Practical Purpose and a Pause to Listen Cocktail…

This week we change things up just a little bit as we start a new series, discussing Privacy, the Marketers Dilemma with Jeff Cla…

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March 27, 2021

The Acronym Splitters, Irene and a Successful Content Cocktail Episode

This week I chat with Jeff Clark , Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about mar…

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March 20, 2021

The CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode

This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms …

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March 13, 2021

The Outsourced Case for Case Studies and Telling Your Story, with a C…

This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It's an important topic, I under…

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March 6, 2021

The Educated, Accessible, Curated, Birthday Hot Cocktail Episode

Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonder…

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Feb. 27, 2021

The Data Driven, Going Live and a Zoomed Out Cocktail Episode

Another packed episode this week. Starting with Ian Truscott , Editor of Rockstar CMO, chatting with Jeff Clark , Rockstar CMO ad…

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Feb. 20, 2021

The Golden Account Based Favourability Journey to the Virtual Bar Epi…

This week, it's our 50th episode, considered the golden anniversary. In this episode, Ian Truscott chats with Rockstar CMO Adviso…

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Feb. 13, 2021

The Artificially Intelligent Headless Channels and a Cocktail Episode

It's Valentine's weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor Jeff Clark for our weekly one-hit-w…

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Feb. 6, 2021

The Super Bowl, Personalization, B2B Music and a Cocktail Episode

It's Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor quarterback Jeff Clark as he throws a long…

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Jan. 30, 2021

#47 - The Two Jeff's, Personalization, Sequencing and a Cocktail with…

In this week's episode, Ian Truscott and Jeff Clark talk personalization in "One hit wonder or Wonderwall" he catches up with the…

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Jan. 23, 2021

#46 The Hacking Growth with Jeff, Cathy McKnight and Robert's Cocktai…

In this week's episode, Ian Truscott debates whether growth marketing is a "One hit wonder or Wonderwall" with Jeff Clark, he cha…

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Jan. 16, 2021

#45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Coc…

In this week's episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders whether a marketing trend or techni…

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Jan. 9, 2021

#44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a C…

In this week's episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a "One hit wonder or Wonderwall" wit…

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Jan. 2, 2021

#43: The Agile Wonderwall, Jeff Clark, Robert Rose and a Happy New Ye…

In this week's episode, Ian Truscott, Editor of Rockstar CMO starts a new series with Jeff Clark called "One hit wonder or Wonder…

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Dec. 26, 2020

#42: The Ted Rubin, Robert Rose and a Boxing Day Cocktail Episode

In this week's episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our resident straight-talking CMO, author, co…

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Dec. 20, 2020

#41: Christine Bailey, Yamazoni, Robert Rose and a Cocktail Episode

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the last dip into her new book. He chats…

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Dec. 12, 2020

#40: The Remarkable Insights, Jeff Clark, Robert Rose and a Cocktail …

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for a third dip into her new book. He chats …

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