The Rockstar CMO F'in' Marketing Podcast

Does the world need another f'in' marketing podcast?
Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I've met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

Apple Podcasts podcast player icon Spotify podcast player icon Google Podcasts podcast player icon Amazon Music podcast player icon Overcast podcast player icon Castro podcast player icon Stitcher podcast player icon iHeartRadio podcast player icon PocketCasts podcast player icon Podchaser podcast player icon TuneIn podcast player icon Deezer podcast player icon Pandora podcast player icon RSS Feed podcast player icon

Recent Episodes

The Customer Marketing, Reebok's Connor Altier and Marketing Mnemonics in the Bar Episode
June 3, 2023

The Customer Marketing, Reebok's Connor Altier and Marketing Mnemonic…

This week Jeff shares a model for customer marketing, Ian goes backstage with Connor Altier, Global Brand Strategy Lead at Reebok and Robert is in the bar sharing some marketing mnemonics

Episode page
The 5 F'in' Content Marketing Fundamentals, Part 2 of the State of CMO and What's Not in the Bar Episode
May 27, 2023

The 5 F'in' Content Marketing Fundamentals, Part 2 of the State of CM…

This week Jeff turns the tables on Ian as they discuss content marketing, Sarah Kimmel returns to discuss the CMSWire State of CMO report and Robert Rose wonders what's not there in the Rockstar CMO bar.

Episode page
The Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Value in the Bar Episode
May 20, 2023

The Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Va…

This week Jeff Clark is by the Swimming Pool discussing five candidates for our portal to marketing hell, VP Research at Simpler Media, Sara Kimmel shares their latest CMO research and Robert Rose is in our virtual bar talking about …

Episode page
The Mind the Gap Analysis, B2B tech Geekery with Riaz Kanani and Becoming Inadvertently Indifferent Episode
May 13, 2023

The Mind the Gap Analysis, B2B tech Geekery with Riaz Kanani and Beco…

This week Jeff shares 7 steps for assessing your marketing capabilities, Ian goes backstage with Riaz Kanani, founder and CEO of Radiate B2B and over a cocktail Robert wonders if B2B marketing is becoming a bit inadvertently indifferent

Episode page
The Jeff's 5 Fundamentals of Marketing Ops, Matt Bailey on Hiring and Robert Chats Without Robot Assistance in the Bar Episode
May 6, 2023

The Jeff's 5 Fundamentals of Marketing Ops, Matt Bailey on Hiring and…

This week Jeff Clack shares his 5 Fundamentals of Marketing Operations, Matt Bailey returns to talk about marketing skills and hiring and Robert Rose is in the bar wondering is a robot will take his job.

Episode page
The Jeff gets Personal with B2B, Valuegraphics with David Allison and Sticking with Change over a Cocktail with Robert Episode
April 29, 2023

The Jeff gets Personal with B2B, Valuegraphics with David Allison and…

This week Jeff and Ian discuss a Forrester article on B2B personalisation, we go backstage with David Allison and talk abut his valuegraphics work and Robert gives advice on sticking with change in the Rockstar CMO bar.

Episode page