Rockstar CMO FM

Does the world need another f’in marketing podcast? Find out by joining Ian Truscott, editor of Rockstar CMO, for this weekly podcast that serves as his excuse to chat with friends, marketers, writers, and CMOs he's met through his two-decade career as a B2B marketing leader, consultant, and analyst.

Recent Episodes

March 6, 2021

The Educated, Accessible, Curated, Birthday Hot Cocktail Episode

Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonder…

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Feb. 27, 2021

The Data Driven, Going Live and a Zoomed Out Cocktail Episode

Another packed episode this week. Starting with Ian Truscott , Editor of Rockstar CMO, chatting with Jeff Clark , Rockstar CMO ad…

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Feb. 20, 2021

The Golden Account Based Favourability Journey to the Virtual Bar Epi…

This week, it's our 50th episode, considered the golden anniversary. In this episode, Ian Truscott chats with Rockstar CMO Adviso…

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Feb. 13, 2021

The Artificially Intelligent Headless Channels and a Cocktail Episode

It's Valentine's weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor Jeff Clark for our weekly one-hit-w…

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Feb. 6, 2021

The Super Bowl, Personalization, B2B Music and a Cocktail Episode

It's Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor quarterback Jeff Clark as he throws a long…

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Jan. 30, 2021

#47 - The Two Jeff's, Personalization, Sequencing and a Cocktail with…

In this week's episode, Ian Truscott and Jeff Clark talk personalization in "One hit wonder or Wonderwall" he catches up with the…

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