The Rockstar CMO F'in' Marketing Podcast

Does the world need another f'in' marketing podcast?
Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I've met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

Recent Episodes

March 25, 2023

The OK with OKRs, Under the Influence with Yash Chavan from SARAL and…

This week Jeff Clark is back to chat about OKRs, we go backstage with marketing entrepreneur Yash Chavan and discuss influence marketing and Robert Rose is in the bar discussing process vs content people

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March 18, 2023

The DAM it's Theresa Regli and a Cocktail of Content with Robert Rose…

This week with Jeff still away Ian has an extended catch up with Theresa Regli, Chief Strategist at Vox Veritas Digital to discuss Digital Asset Management (DAM) and a Robert is the virtual bar talking content.

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March 11, 2023

The TLA TCA Takeover with Cathy McKnight and an IMC (Integrated Marke…

This week TCA (The Content Advisory) are in the house, with an extended interview with Chief Solver of Problems Cathy McKnight and Chief Trouble Maker Robert Rose shares a classic marketing lesson in the virtual bar

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March 4, 2023

The Building a Team, Positive Intelligence with Caroline Kay and a Co…

This week Jeff and Ian discuss building an effective marketing team, we go backstage with business and success coach Caroline Kay and over a cocktail Robert shares advice on being content first.

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Feb. 25, 2023

The Ideal Customer Profile, Casting Visions with Brandi Johnson and M…

This week Jeff and Ian discuss defining an Ideal Customer Profile, we go backstage with tech startup CEO Brand Johnson of The Coupon Bureau and Robert wonders if A.I would be better with a forgetful internet.

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Feb. 18, 2023

The Personal Branding for Execs, Assemblage by Emmanuel Probst and a …

This week Jeff discusses developing a personal brand for your executives, Ian goes backstage with Emmanuel Probst to discuss is book Assemblage and Robert is in bar talking about AI with a lesson from Dr. Seuss

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