The Rockstar CMO F'in' Marketing Podcast
The Rockstar CMO F'in' Marketing Podcast

The Rockstar CMO F'in' Marketing Podcast

Host Ian Truscott is a techie turned CMO. While he says he's no rockstar, in this weekly podcast, he chats to the true rockstars, his chums Jeff Clark and Robert Rose, plus special guests who share a wide range of practical experience and advice that they call marketing street knowledge, It's a show that Jason Falls described as a "variety show for marketers".

Recent Episodes

July 16, 2025

The Rockstar CMO Studio: Budget Research Hits

This week, Ian and Jeff return to the topic of budget benchmarking, picking six hits from six industry reports.
July 13, 2025

The Rose & Rockstar: The Marketing Bar Tab

This week in The Rose and Rockstar, Ian and Robert discuss budgeting and the experience and techniques from Robert’s broad range of clients.
July 2, 2025

The Rockstar CMO Studio: Cathy’s Orchestrated Content

This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.
June 28, 2025

The Rose and Rockstar: Educating the LLMs

This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our content.
June 25, 2025

Rockstar CMO Studio: Budget Benchmarking

This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.
June 21, 2025

The Rose & Rockstar: The From Line

This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.

Reviews

"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the mark…"

ASmithcalledKeith | March 15, 2022

Ian's laugh is infectious and his insights are top notch

"Ian knows his stuff hands down. His guests are on point and his jolly nature makes this show so much fun to listen to."

DigitalMarketingDive | Jan. 7, 2023