Episodes

Feb. 6, 2021

The Super Bowl, Personalization, B2B Music and a Cocktail Episode

It's Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor quarterback Jeff Clark as he throws a long…

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Jan. 30, 2021

#47 - The Two Jeff's, Personalization, Sequencing and a Cocktail with…

In this week's episode, Ian Truscott and Jeff Clark talk personalization in "One hit wonder or Wonderwall" he catches up with the…

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Jan. 23, 2021

#46 The Hacking Growth with Jeff, Cathy McKnight and Robert's Cocktai…

In this week's episode, Ian Truscott debates whether growth marketing is a "One hit wonder or Wonderwall" with Jeff Clark, he cha…

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Jan. 16, 2021

#45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Coc…

In this week's episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders whether a marketing trend or techni…

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Jan. 9, 2021

#44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a C…

In this week's episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a "One hit wonder or Wonderwall" wit…

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Jan. 2, 2021

#43: The Agile Wonderwall, Jeff Clark, Robert Rose and a Happy New Ye…

In this week's episode, Ian Truscott, Editor of Rockstar CMO starts a new series with Jeff Clark called "One hit wonder or Wonder…

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Dec. 26, 2020

#42: The Ted Rubin, Robert Rose and a Boxing Day Cocktail Episode

In this week's episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our resident straight-talking CMO, author, co…

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Dec. 20, 2020

#41: Christine Bailey, Yamazoni, Robert Rose and a Cocktail Episode

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the last dip into her new book. He chats…

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Dec. 12, 2020

#40: The Remarkable Insights, Jeff Clark, Robert Rose and a Cocktail …

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for a third dip into her new book. He chats …

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Dec. 5, 2020

#39: The Doctors Insights, Xenia from Planable, Robert Rose and a Coc…

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for another dip into her new book. He chats …

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Nov. 28, 2020

#38: The Dr. Bailey's Book, Raj Goodman Anand, Robert Rose and a Than…

In this week's episode, Ian Truscott, Editor of Rockstar CMO , joins Christine Bailey to dip into her new book. He chats to entre…

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Nov. 21, 2020

#37: The Swimming Pool, Simon Daniels, Roberts Rose and a Cocktail Ep…

In this week's episode, Ian Truscott, Editor of Rockstar CMO, visits the Swimming Pool, chats to Simon Daniels about MOPs and fra…

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Nov. 14, 2020

#36: The Being Intentional, Dennis Shiao, Robert Rose, and a Cocktail…

In this week's episode, Ian Truscott, Editor of Rockstar CMO, quotes Seth Godin, chats to Rockstar CMO regular Dennis Shiao and a…

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Nov. 7, 2020

Rockstar CMO FM #35: The Jam Tomorrow, Christian Beer, Robert Rose, a…

In this week's episode, Ian Truscott, Editor of Rockstar CMO, dives into a rabbit hole he finds in the virtual pages of Rockstar …

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Oct. 31, 2020

Rockstar CMO FM #34: The Quibi, Kathryn Strachan, Robert Rose, and a …

In this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with Kathryn Strachan, the Managing Direct…

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Oct. 24, 2020

Rockstar CMO FM #33: The Sabrina "The Wordpress Witch" Chevannes, Rob…

In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares what's new in the publication, chats with Sabrina Chevannes,…

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Oct. 17, 2020

Rockstar CMO FM #32: The Blogs, Grant Johnson, Robert Rose, and a Coc…

In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with Grant Johnson, CMO of Emburse, and aga…

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Oct. 10, 2020

Rockstar CMO FM #31: The Top Ten, Rachel Eisenhauer, Robert Rose, and…

In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares their top ten articles, interviews Rachel Eisenhauer, VP of …

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