Nov. 30, 2022

Think Like A Brand #9 - Brand is the Business Case

Think Like A Brand #9 - Brand is the Business Case

In this mid-week short of market street knowledge, Liz High and Ian Truscott discuss the Interband Global Brand Study, what makes a great brand and why this is important.


Welcome to Think Like a Brand, our mid-week shot of the Rockstar CMO F’in’ marketing podcast, where we discuss thinking like a brand, specifically in industries that often don’t. 

Who are we? Liz High is an insight ninja, marketing strategist, speaker and author who has worked with some amazing brands and, more recently, has focused on supporting FinTechs, banks and credit unions to embrace brand thinking and is the co-author of Think Like a Brand Not Bank. And our host is Ian Truscott, who shares marketing street knowledge he’s picked up in his journey from techie to CMO. 

This week Liz High and Ian Truscott discuss the Interband Global Brand Study, what makes a great brand, why this is important, and the concept from her and Allison Netzer's book "brand is the business case"

Enjoy!

 

You can subscribe to this podcast on Apple, SpotifyAmazon and all good podcasting platforms or drop by https://rockstarcmo.com

The links:

Please say hello if you have any thoughts or suggestions for the topics we discuss.

 

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