The Rockstar CMO F'in' Marketing Podcast

Season 2

Nov. 30, 2022

Think Like A Brand #9 - Brand is the Business Case

In this mid-week short of market street knowledge, Liz High and Ian Truscott discuss the Interband Global Brand Study, what makes…

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Nov. 23, 2022

Think like a Brand #8 - Coach and Compose with Ramen Noodles

This week Liz High and Ian Truscott discuss examples of the coach and compose principle from her book, including Whole Foods, Min…

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Nov. 9, 2022

Think like a Brand #7 - What happened to Marcus?

This week, Liz Hugh and Ian Truscott round off their discussion about her book "Think like a Brand not a Bank" and ask what happe…

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Nov. 2, 2022

Think like a Brand #6 - Coach and Compose

This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fi…

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Oct. 26, 2022

Think like a Brand #5 - Product Ain't What it Used to Be

This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fo…

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Oct. 19, 2022

Think like a Brand #4 – Cue the remix!

In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and this week we …

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Oct. 12, 2022

Think like a Brand #3 - Embrace Tension and Create Contradictions

In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's second p…

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Oct. 5, 2022

Think Like a Brand #2 - Sometimes Do The Counter-Intuitive Thing

In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's first pr…

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Sept. 28, 2022

Think Like A Brand Special #1 - Intro and The Drug of Choice

In this special mid-week mini episode we dive into Liz High's book "Think Like a Brand, Not a Bank" and some of the data that sup…

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