This week inspired by a Forrester predictions webinar Jeff Clark discusses spending less on marketing technology, Grant Johnson CMO Emburse returns to share is 12 CMO pitfalls and Robert Rose asks where content lives over a cocktail.
Inspired by a Forrester webinar - Predictions 2023: B2B Marketing - this week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and they discuss one of the predictions about spending less on technology.
Ian then goes backstage with a previous guest and his former boss Grant Johnson, the CMO of Emburse. Grant is a serial CMO who has held the top marketing job in several B2B companies, including Kofax, Pegasystems, SDL and Cylance. In this conversation, they pull an article from his new project, CMO Mentor, and Grant shares his 12 pitfalls for CMOs. You can learn more about Grant from when he first appeared on the show in episode 32.
Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a thought about where content lives in our organizations.
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As mentioned in this week’s episode:
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