This week Jeff Clark picks four predictions for 2023, Todd Irwin returns to discuss de-positioning, how it's worked for Starbucks and Apple and over a cocktail Robert Rose talks about AI and content.
As we close out 2022 it's predictions season and this week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester who shares four predictions that have caught his eye from Forrester, Gartner and Marketing Insider Group.
Ian then goes backstage with Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agency Fazer, who we originally met in episode 137. Todd brings over 30 years of brand strategy experience, helping big brands such as Coca-Cola, Nikon, Verizon, Walmart, Pepsi, Ann Taylor, Macy’s, Olive Garden, and The New York Times, as well as a host of SMBs and early-stage funded growth companies. As Todd shares, he has developed a compelling methodology that delivers business-to-brand strategic alignment that positions companies more competitively in their market. As promised, when he was on the show last time, Ian and Todd dive a bit more into this, de-postioning and discuss an article he recently published on Branding Mag.
Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a thought about artificial intelligence writing content and his experiments with ChatGPT that he shared in an article for the Content Marketing Institute.
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