Season 1

This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.

This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.

This week Ian and Jeff are joined by a special guest, Simon Daniels, for his take on the 6Sense Inspire event.

Ian and Jeff discuss event planning, inspired by a recently published report from Forester that shared that budgets are flat or down for two-thirds of event teams.

This week, Robert couldn’t make it to the bar, so Ian goes solo with his ART.

This week, Cathy makes her monthly visit to the studio, and, inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.

Ian and Jeff discuss a new role for the CMO, being the voice of the market, not just of marketing.

Ian and Jeff discuss an article that Ian wrote this month for CMSWire, “Customer Loyalty in the Experience Economy - the CMO's Perspective.”

This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader's first 90 days.

Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals - The Machine.

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their fourth f’in’ marketing fundamental - The Campaign.

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their third f’in’ marketing fundamental - The Story.

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on the master plan and nuts.

This week, Cathy makes her monthly visit to the studio, and this week, she and Ian discuss localization

This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and the chaps discuss the fundamentals of knowledge marketing.

This week, Simon Daniels joins the show after a two-year break, to share his marketing and revenue ops experience.

This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.

This week, Jeff and Ian discuss the AMPED buyer's journey and the challenges buyers see during the awareness phase.

This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.

This week, Jeff and Ian share some practical advice on measuring brand awareness.

This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.

This week, Cathy joins Ian in the studio for a chat about organizing teams

This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer's journey

In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.