The Rockstar CMO F'in' Marketing Podcast

Season 1

Feb. 4, 2023

The Do More with Less Groundhog Day, Space Marketing with Izzy and a …

This week Jeff and Ian celebrate the groundhog day message of doing more with less, we go backstage with Izzy House to talk about space marketing and Robert is not in the bar.

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Jan. 28, 2023

The F'in' Fundamentals, Backstage with Shamir Duverseau and a Cocktai…

This week in the marketing studio, Jeff and Ian discuss the Rockstar CMO 5 F'in' Marketing Fundamentals, we go backstage with co-founder of Smart Panda Labs Shamir Duverseau and Robert has a thought about data over a cocktail in our …

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Jan. 21, 2023

The Resisting Product Campaign Temptation, Backstage with Leslie Seme…

This week Jeff Clark discusses how to resist the B2B temptation for product based campaigns, Leslie Semegran, CMO, VEG joins us backstage and Robert Rose says cheers to 150 episodes in the virtual bar.

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Jan. 14, 2023

The Four Steps to ARTful Campaigns, Aaron Temple, the Unapologetic Ec…

This week Jeff Clark shares four steps for creating campaigns that deliver ART, we go backstage with the owner of brand and strategy agency Three Over Four, Aaron Temple and Robert Rose talks brand over a cocktail.

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Jan. 7, 2023

The New Year's Marketing Resolutions, Getting an Education with Matt …

This week Seth Golden pops in for his prediction for 2023, Jeff Clark is back sharing his marketing resolutions, we go backstage with sought after marketing trainer Matt Bailey and we ponder Robert Rose's word of 2023 over a cocktail.

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Dec. 31, 2022

The Ending the Year Under the Influence with Jason Falls and Beth Tor…

This week Ian catches up with Jason Falls, author of Winfluence to chat about his new role, we go backstage with analysts relations expert Beth Torrie and Robert Rose makes his predictions for 2023 in the virtual bar.

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Dec. 24, 2022

The Metaverse and Marketing Gifts Holiday Special Episode

This week Ian Truscott dives into the metaverse with omnichannel and digital experience experts Noz Urbina and Mark Demeny and Robert Rose shares what he'd like under his marketing Christmas tree this year.

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Dec. 17, 2022

The Predictions Pick, Revealing the De-Positioning Secret and Writing…

This week Jeff Clark picks four predictions for 2023, Todd Irwin returns to discuss de-positioning, how it's worked for Starbucks and Apple and over a cocktail Robert Rose talks about AI and content.

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Dec. 10, 2022

The Tech Stack Grinch, 12 Pitfalls for CMOs and a Where Content Lives…

This week inspired by a Forrester predictions webinar Jeff Clark discusses spending less on marketing technology, Grant Johnson CMO Emburse returns to share is 12 CMO pitfalls and Robert Rose asks where content lives over a cocktail.

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Dec. 3, 2022

The ARTE in Campaigns, Making Time for Strategy with Richard Medcalf …

This week Jeff Clark talks about creating Awareness, Revenue, Trust and Enablement (ARTE) in campaigns, executive coach Richard Medcalf returns to talk about making time for strategy and Robert Rose suggests a dip into the purple ocean over a cocktail.

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Nov. 26, 2022

The Thanks or No Thanks, Backstage with ABM Expert Alisa Groocock and…

This week our host Ian Truscott asks Jeff Clark whether he'd say thanks or no thanks to bunch of marketing topics, our guest is experienced marketer and analyst Alisa Groocock and Robert Rose shares a Thanksgiving cocktail

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Nov. 19, 2022

The Applying Personas, Discover Your Leadership Style with Robert Jor…

This week Jeff Clark and Ian Truscott dive back into B2B personas and how to apply them, our guest is Robert Jordon the co-founder InterimExecs who discusses his book and Robert Rose shares advice on SEO and content marketing over …

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Nov. 12, 2022

The Personas 7 Steps, Kelley Troia from Clandestine Events and Goals …

This week Jeff Clark and Ian Truscott discuss seven steps to defining personas, we go backstage with Kelley Troia from Clandestine Events to talk about sports event sponsorship and Robert Rose shares advice on goals over a cocktail.

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Nov. 5, 2022

The Hola to Opportunities, Ariadna Navarro of VSA Partners and Storyt…

This week Jeff and Ian discuss MQL's and opportunities, our guest is Ariadna Navarro of VSA Partners and we chat about branding and Robert is in the bar talking about story telling.

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Oct. 29, 2022

The Time to Step It Up Marketing Your B2B Tech, Cathy's Uncharted Jou…

This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns and shares her uncharted journey and over a cocktail Robert Rose wants to ban info dumps.

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Oct. 22, 2022

The Personalization in the Pool, Branding with Todd Irwin and the Nig…

This week Jeff Clark is by the Rockstar CMO Swimming Pool discussing personalization, Ian Truscott goes backstage with Todd Irwin Chief Strategy Officer and Founder at Fazer and Robert Rose scares us with tech over a Halloween cocktail.

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Oct. 15, 2022

The Under the Influence, Dip into DAO's with Film.io co-creator Don R…

This week Jeff Clark discussed Influencer Marketing, our guest is Don Richmond CMO IngredientX and co-creator Don Richmond and Robert Rose discusses skills over a cocktail.

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Oct. 8, 2022

The Anthropology in the Studio, Backstage with Grant Johnson, CMO Emb…

This week Jeff Clark is inspired by a webinar to discuss feelings in marketing, Ian goes backstage with Grant Johnson, CMO Emburse and over a cocktail Robert Rose suggests we need a marketing showrunner.

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Oct. 1, 2022

The All That Glitters Ain't Martech Gold, Max Koziolek on Conversatio…

This week Jeff shares 7 lessons on buying marketing technology, Ian chats with Max Koziolek founder of Spectrm about conversational marketing and Robert suggest turning marketing stakeholders into investors.

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Sept. 24, 2022

The CDP's, Thinking Like a Brand not a Bank and a Cocktail for the Bu…

This week Jeff Clark gives a primer on CDPs (Customer Data Platforms), Liz High discusses her new book Think Like a Brand not a Bank and Robert Rose discusses the needs of the buyer over a cocktail.

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Sept. 17, 2022

The Revenue Operations, Galina Sobolev CMO of Stylescan and a Cocktai…

This week Jeff Clark and Ian Truscott discuss whether revenue operations is a one hit wonder or wonder wall, our guest is fashion designer and CMO of StyleScan Galina Sobolev and Robert Rose shares some thoughts from this week's Content …

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Sept. 10, 2022

The Come Together with Agencies, Andrew Davies from Paddle and Market…

This week in the Marketing Studio, Jeff Clark shares his advice on working with agencies, we go backstage with Andrew Davies the CMO at Paddle and Robert Rose suggests we approach content marketing like golf in the Rockstar CMO bar.

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Sept. 3, 2022

The Product Marketing for Growth, Startup Marketing with Seth Goldste…

This week in the marketing studio Jeff Clark discusses product marketing for growth, we go backstage with agency founder Seth Goldstein and Robert Rose talks about change over a cocktail.in the virtual bar.

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Aug. 27, 2022

The Enabling our Teams with Jeff, The Trouble with CMOs with Irene an…

This week Jeff Clark talks about enabling our marketing teams, Ian Truscott chats with friend of the show Irene Nehrkorn-Kayn on the trouble with CMOs and Robert Rose talks differentiating through execution over a cocktail

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Aug. 20, 2022

The Jeff's in the Pool with A.I, Backstage with Leila Modarres, CMO A…

This week Jeff Clark discusses a candidate for our portal to marketing to hell; A.I. We go backstage with Apexon's CMO Leila Modarres and in the virtual bar Robert Rose discusses content for sales over a Tom Cruise cocktail.

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Aug. 13, 2022

The Planning vs Strategy with Jeff Clark, Joyce Yeung, Head of Market…

This week Jeff discusses planning vs strategy, we go backstage with startup marketer Joyce Yeung, Head of Marketing at Seurat Technologies and Robert shares a story of two clients, with very different technology challenges.

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Aug. 6, 2022

The Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorense…

This week Jeff Clark comments on an article from The Media Leader that states marketing is facing a talent crises, our guest is Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose ponders what inspires us over a cocktail.

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July 30, 2022

The Brand Naming with Jeff, PR and Music with Michelle Andersen and R…

This week the topic for the Marketing Studio with Jeff Clark is brand naming, our guest is VP of NextTech Communications, Michelle Anderson and Robert Rose talks about raising the bar over a cocktail in the Rockstar CMO virtual bar.

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July 23, 2022

The Brand Building is Back, Jeff Clark is Back and Robert Rose Brings…

This week, as his guest postponed, Ian talks about brand building as a marketing multiplier, Jeff is back to talk about where to start with branding and Robert is in the virtual bar doing more with less over a classic …

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July 16, 2022

The Cathy Breaks Up with Your Website, Kurt Genden of TrueVoice and R…

This week Cathy McKnight discusses a presentation she gave at ContentTech, we meet Kurt Genden co-founder of TrueVoice and Robert Rose talks about the sexy business of a content audit.

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July 9, 2022

The Cathy has 7 Things, James Scherer on Content and Robert Knows Wha…

This week Cathy McKnight steps in for Jeff and discusses the keys to digital success, James Scherer, VP Growth for Codeless is our guest and Robert Rose asks do you know what you don't know over a cocktail in our …

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July 2, 2022

The Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and …

This week Jeff Clark discusses how to know when to say “no”, Rebecca Biestman, CMO of Reputation talks about the role of the CMO in developing corporate strategy and Robert Rose discusses purpose vs growth in our marketing.

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June 25, 2022

The Content Sausage Factory, Christopher Willis Returns and is that a…

This week Jeff and Ian dive in the Rockstar CMO Swimming Pool, Christopher Willis CMO at Acrolinx and Robert shares a story about fish in the Rockstar CMO virtual bar.

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June 18, 2022

The 5 Principles of B2B with Jeff, Cathy's Uncharted Journey and Robe…

This week Jeff and Ian dive into a recent B2B report from LinkedIn, Cathy McKnight returns to share a passion project and Robert encourages us too take stock of the half year over a cocktail.

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June 11, 2022

The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Askin…

This week Jeff Clark talks about the hard soft stuff of marketing technology, our guest is Melissa Moody, Co-founder and Head of Marketing at Gated and over a cocktail Robert Rose has a different take on finding your why

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June 4, 2022

The Martech Industrial Complex, Test-Driven Marketing with Tim Parkin…

Jeff Clark shares some great advice on taming your marketing technology, our guest is global marketing consultant Tim Parkin and Robert Rose discussing investing in brand in the Rockstar CMO bar.

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May 28, 2022

The Winning in Change, Harry Morton on Podcasting and Personalisation…

This week Ian Truscott and Jeff Clark discuss Winning During Changing Times, Harry Morton, CEO of Lower Street shares tips on commercial podcasting and Robert Rose talks about personalisation in our virtual bar.

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May 21, 2022

The What the F is PLG with Jeff, Strategy Sprints with Simon Severino…

Jeff and Ian discuss a new acronym; PLG - Product Led Growth, Simon Severino of Strategy Sprints is our guest and Robert Rose discusses our dependency on data over a cocktail.

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May 14, 2022

#114 - The Dip Into the Swimming Pool with Jeff, Constantly Learning …

This week Jeff Clark and Ian Truscott take a dip into the Rockstar CMO Swimming Pool, Ian chats with Avocet Communications CEO Lori Jones and Robert Rose ponders dating our content in the Rockstar CMO virtual bar.

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May 7, 2022

#113 The Ian, Jeff and Simon Grab MOps (Marketing Ops) and Robert Gra…

Ian Truscott and Jeff Clark are joined by Marketing Operations expert Simon Daniels and Robert Rose gets topical with a chat over a cocktail about Elon Musk and rented land

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April 30, 2022

#112 - The Jeff Shares Tips for Brand Research, Matthew Woodget has a…

This week Ian chats with Jeff Clark as he shares some simple tips for brand research, Ian's guest is Matthew Woodget of Go Narrative, and over a cocktail Robert Rose suggests we back away from tech.

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April 23, 2022

#111 - The A.I. and Marketing with Jeff, Brand Strategy and Innovatio…

Ian and Jeff discuss A.I in marketing, Jo Janssen makes her podcast debut talking about strategy and innovation in B2C and Robert shares a thought about waiting to speak in the Rockstar CMO virtual bar.

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April 16, 2022

#110 The Jeff Walks Like An Egyptian, Chris Smith Shares The Conversi…

Jeff Clark is inspired by the pyramids in storytelling, author and agency founder Chris Smith talks about his book The Conversion Code and Robert Rose shares his advice for managing up over a cocktail in the virtual bar.

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April 9, 2022

#109 - The Challenger Brand with Jeff, 3 Marketing Thoughts with Ian …

This week Jeff Clark discusses being a challenger brand with our host Ian Truscott, Ian then shares 3 marketing thoughts before joining Robert in the virtual bar for a chat about being strategic.

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April 2, 2022

#108 - The Journeys with Jeff, Tim Hines the Marketing Starter and Ro…

Ian Truscott and Jeff Clark discuss five different B2B buyers models, Ian's guest is the Marketing Starter Tim Hines and Robert Rose shares how to unlock content from your experts..

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March 26, 2022

#107 - The Jeff Clark's 5th F'in' Marketing Fundamental, Jill Ransome…

Our host Ian Truscott concludes the 5 F'in' Marketing Fundamentals series with Jeff Clark, he chats with Jill Ransome, CMO of Jitterbit and winds down the week with a cocktail with Robert Rose to discuss content quality versus quantity

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March 19, 2022

#106 - The 4th Fin' Marketing Fundamental with Jeff, Content Matters …

Jeff Clark and Ian Truscott discuss the fourth of their 5 F'in' Marketing Fundamentals, the customer journey. Cathy McKnight joins Ian for a chat about content strategy and Robert Rose is the virtual bar contemplating walking a tightrope and executing …

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March 12, 2022

#105: The Third F'in' Marketing Fundamental with Jeff Clark, Kerry Cu…

Jeff Clark and Ian Truscott discuss the third f'in marketing fundamental, communicating the story. Kerry Cunningham former Forrester Research Director joins to talk about B2B demand generation and Robert Rose shares a story about the pope in the pool over …

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March 5, 2022

#104 - The Jeff on F'in' Research, Rob and Kennedy are Email Marketin…

In the f'in' marketing fundamentals series Ian and Jeff discuss market research, Rob and Kennedy, the Email Marketing Heroes are this weeks guests and Robert brings some measurement to the Rockstar CMO virtual bar.

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Feb. 26, 2022

#103 - The Dream of Data with Steffen Hedebrandt, Branding with Jeff…

This week we dive into Branding with Jeff Clark, Dreamdata CMO Steffen Hedebrandt is our guest and Robert Rose brings a thought about donuts to the Rockstar CMO virtual bar.

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