The Rockstar CMO F'in' Marketing Podcast

Season 1

June 25, 2022

The Content Sausage Factory, Christopher Willis Returns and is that a…

This week Jeff and Ian dive in the Rockstar CMO Swimming Pool, Christopher Willis CMO at Acrolinx and Robert shares a story about…

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June 18, 2022

The 5 Principles of B2B with Jeff, Cathy's Uncharted Journey and Robe…

This week Jeff and Ian dive into a recent B2B report from LinkedIn, Cathy McKnight returns to share a passion project and Robert …

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June 11, 2022

The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Askin…

This week Jeff Clark talks about the hard soft stuff of marketing technology, our guest is Melissa Moody, Co-founder and Head of …

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June 4, 2022

The Martech Industrial Complex, Test-Driven Marketing with Tim Parkin…

Jeff Clark shares some great advice on taming your marketing technology, our guest is global marketing consultant Tim Parkin and …

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May 28, 2022

The Winning in Change, Harry Morton on Podcasting and Personalisation…

This week Ian Truscott and Jeff Clark discuss Winning During Changing Times, Harry Morton, CEO of Lower Street shares tips on com…

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May 21, 2022

The What the F is PLG with Jeff, Strategy Sprints with Simon Severino…

Jeff and Ian discuss a new acronym; PLG - Product Led Growth, Simon Severino of Strategy Sprints is our guest and Robert Rose dis…

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May 14, 2022

#114 - The Dip Into the Swimming Pool with Jeff, Constantly Learning …

This week Jeff Clark and Ian Truscott take a dip into the Rockstar CMO Swimming Pool, Ian chats with Avocet Communications CEO Lo…

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May 7, 2022

#113 The Ian, Jeff and Simon Grab MOps (Marketing Ops) and Robert Gra…

Ian Truscott and Jeff Clark are joined by Marketing Operations expert Simon Daniels and Robert Rose gets topical with a chat over…

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April 30, 2022

#112 - The Jeff Shares Tips for Brand Research, Matthew Woodget has a…

This week Ian chats with Jeff Clark as he shares some simple tips for brand research, Ian's guest is Matthew Woodget of Go Narrat…

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April 23, 2022

#111 - The A.I. and Marketing with Jeff, Brand Strategy and Innovatio…

Ian and Jeff discuss A.I in marketing, Jo Janssen makes her podcast debut talking about strategy and innovation in B2C and Robert…

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April 16, 2022

#110 The Jeff Walks Like An Egyptian, Chris Smith Shares The Conversi…

Jeff Clark is inspired by the pyramids in storytelling, author and agency founder Chris Smith talks about his book The Conversion…

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April 9, 2022

#109 - The Challenger Brand with Jeff, 3 Marketing Thoughts with Ian …

This week Jeff Clark discusses being a challenger brand with our host Ian Truscott, Ian then shares 3 marketing thoughts before j…

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April 2, 2022

#108 - The Journeys with Jeff, Tim Hines the Marketing Starter and Ro…

Ian Truscott and Jeff Clark discuss five different B2B buyers models, Ian's guest is the Marketing Starter Tim Hines and Robert R…

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March 26, 2022

#107 - The Jeff Clark's 5th F'in' Marketing Fundamental, Jill Ransome…

Our host Ian Truscott concludes the 5 F'in' Marketing Fundamentals series with Jeff Clark, he chats with Jill Ransome, CMO of Jit…

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March 19, 2022

#106 - The 4th Fin' Marketing Fundamental with Jeff, Content Matters …

Jeff Clark and Ian Truscott discuss the fourth of their 5 F'in' Marketing Fundamentals, the customer journey. Cathy McKnight join…

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March 12, 2022

#105: The Third F'in' Marketing Fundamental with Jeff Clark, Kerry Cu…

Jeff Clark and Ian Truscott discuss the third f'in marketing fundamental, communicating the story. Kerry Cunningham former Forres…

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March 5, 2022

#104 - The Jeff on F'in' Research, Rob and Kennedy are Email Marketin…

In the f'in' marketing fundamentals series Ian and Jeff discuss market research, Rob and Kennedy, the Email Marketing Heroes are …

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Feb. 26, 2022

#103 - The Dream of Data with Steffen Hedebrandt, Branding with Jeff…

This week we dive into Branding with Jeff Clark, Dreamdata CMO Steffen Hedebrandt is our guest and Robert Rose brings a thought a…

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Feb. 19, 2022

#102 - The F'in' Marketing Fundamentals, Chris Lynch from Mindtickle …

We start a new series with Jeff Clark discussing the f'in' marketing fundamentals, Chris Lynch CMO of Mindtickle is the guest thi…

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Feb. 12, 2022

#101 - The Jeff Clark Part II, Influencing with Gordon and Being the …

Part two of Ian's chat with Jeff Clark, we learn about being an influencer with Gordon Glenister and being the director of your c…

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Feb. 5, 2022

#100 - The Jeff's Story, Win/Loss with Ken Schwarz and Popular Conten…

We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in th…

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Jan. 29, 2022

#99 - The Taking the P's, The Serious Business of CSR and Facts Don't…

We explore the marketing P's with Jeff Clark, Rebecca Biestman shares her experience with Corporate Social Responsibility and Rob…

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Jan. 22, 2022

#98 - The Six Marketing Books, Retail Relevancy and Building a Cockta…

Jeff and Ian each discuss 3 books that started their marketing education, Ted Rubin and John Andrews discuss their book Retail Re…

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Jan. 15, 2022

#97 - The We Need Education, We Don't Need No Top 10's and Catfishing…

Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish

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Jan. 8, 2022

#96 - The Authentic Empathy with Jeff, Brands Don't Win with Stan Ber…

Jeff Clark returns for a chat about the hot buzzwords from 2021, Stan Bernard MD, MBA is our guest and Robert Rose returns to the…

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Jan. 1, 2022

#95 - The We'll be Right Back After This Word with Jason Falls on Inf…

Jason Falls is our guest as we talk about the Marketing Podcast Network, bourbon and influencer marketing

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Dec. 24, 2021

The Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert …

Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar

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Dec. 18, 2021

The Give it to You, Give it to Me, Reputation's Rebecca Biestman and …

This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie Loizou , f…

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Dec. 11, 2021

The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Co…

This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a de…

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Dec. 4, 2021

The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a…

This week, it's peak predictions season, and Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Fo…

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Nov. 27, 2021

The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a …

Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the s…

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Nov. 20, 2021

The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices wi…

This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark , Rockstar CMO Advisor, and former Rese…

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Nov. 13, 2021

The Budget Planning and The Only Way Out Is Through a Cocktail Episode

We are in marketing planning season and this week Ian Truscott and Jeff Clark , Rockstar CMO Advisor, and former Research Directo…

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Nov. 6, 2021

The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals …

This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it's the quiet ones we need to wat…

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Oct. 30, 2021

The Change with Jeff, The Next Women with Anne-Marie, and Cocktail St…

This week Ian Truscott and Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss m…

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Oct. 23, 2021

The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx …

This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about start…

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Oct. 16, 2021

The Jeff has Requirements, Ilaria Inspires Young Marketers and Robert…

This week Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to share his advi…

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Oct. 9, 2021

The Buying Something Shiny, Dennis at Content Marketing World and May…

This week Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his insight on makin…

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Oct. 2, 2021

The Jeff is Corporately Responsible and a Trip to Amsterdam to Discus…

After suggesting in last week’s show that we might take a week off, but we’ve changed our minds! In this slightly shorter episode…

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Sept. 25, 2021

The How Did I Tech Here, We Are All Liars and Output after an Epic Fa…

This week Ian Truscott is joined by Jeff Clark , Rockstar CMO Advisor and former Sirius Decisions/Forrester Research Director who…

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Sept. 18, 2021

The Sustainable Jeff, Christina on T for Tech and Robert's Big Pictur…

This week Jeff Clark , Rockstar CMO Advisor, and former SiriusDecisions/Forrester research director crosses the streams of his tw…

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Sept. 11, 2021

The Agile Rhapsody, Getting Intentional with Christina Del Villar and…

This week Jeff Clark , Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by on…

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Sept. 4, 2021

The Jeff on Waste, Christina on RPM and Robert on Time for a Cocktail…

This week Jeff Clark , Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing waste, …

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Aug. 28, 2021

The Customer Needs, Christina's G in GRIT and it's time for a Proper …

This week Jeff Clark , Rockstar CMO Advisor is back and we continue to discuss marketing planning, focusing on the importance of …

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Aug. 21, 2021

The Firestarter, Maureen Blandford Unleashing B2B and a Gift with a C…

As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys). This week our guest …

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Aug. 14, 2021

The Plan to Plan, David Rodnitzky, and Coordinating Thinner Diapers o…

This week Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into wh…

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Aug. 7, 2021

The Who's Driving the Bus, SEO Steve Wiideman, Cocktail for Change an…

In my thought for the week, I ask who is driving your marketing bus? Is it a robot, your competitor, the marketing accountant, HI…

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July 31, 2021

The Jeff Clark Masterplan, Kirsten Allegri Williams and Explaining Ex…

This week, like an '80s Frankie Goes to Hollywood remix, we go long, as we have three great conversations to share this week. We …

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July 24, 2021

The Jeff Clark Makes Plans for Nigel, Michael Loban on Data and Rober…

This week Jeff Clark , former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in a new series th…

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July 17, 2021

The Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a C…

This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao . Dennis run…

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