The Rockstar CMO F'in' Marketing Podcast

Season 1

The Customer Marketing, Reebok's Connor Altier and Marketing Mnemonics in the Bar Episode
June 3, 2023

The Customer Marketing, Reebok's Connor Altier and Marketing Mnemonic…

This week Jeff shares a model for customer marketing, Ian goes backstage with Connor Altier, Global Brand Strategy Lead at Reebok and Robert is in the bar sharing some marketing mnemonics

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The 5 F'in' Content Marketing Fundamentals, Part 2 of the State of CMO and What's Not in the Bar Episode
May 27, 2023

The 5 F'in' Content Marketing Fundamentals, Part 2 of the State of CM…

This week Jeff turns the tables on Ian as they discuss content marketing, Sarah Kimmel returns to discuss the CMSWire State of CMO report and Robert Rose wonders what's not there in the Rockstar CMO bar.

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The Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Value in the Bar Episode
May 20, 2023

The Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Va…

This week Jeff Clark is by the Swimming Pool discussing five candidates for our portal to marketing hell, VP Research at Simpler Media, Sara Kimmel shares their latest CMO research and Robert Rose is in our virtual bar talking about …

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The Mind the Gap Analysis, B2B tech Geekery with Riaz Kanani and Becoming Inadvertently Indifferent Episode
May 13, 2023

The Mind the Gap Analysis, B2B tech Geekery with Riaz Kanani and Beco…

This week Jeff shares 7 steps for assessing your marketing capabilities, Ian goes backstage with Riaz Kanani, founder and CEO of Radiate B2B and over a cocktail Robert wonders if B2B marketing is becoming a bit inadvertently indifferent

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The Jeff's 5 Fundamentals of Marketing Ops, Matt Bailey on Hiring and Robert Chats Without Robot Assistance in the Bar Episode
May 6, 2023

The Jeff's 5 Fundamentals of Marketing Ops, Matt Bailey on Hiring and…

This week Jeff Clack shares his 5 Fundamentals of Marketing Operations, Matt Bailey returns to talk about marketing skills and hiring and Robert Rose is in the bar wondering is a robot will take his job.

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The Jeff gets Personal with B2B, Valuegraphics with David Allison and Sticking with Change over a Cocktail with Robert Episode
April 29, 2023

The Jeff gets Personal with B2B, Valuegraphics with David Allison and…

This week Jeff and Ian discuss a Forrester article on B2B personalisation, we go backstage with David Allison and talk abut his valuegraphics work and Robert gives advice on sticking with change in the Rockstar CMO bar.

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The Jeff on Category Confusion, Rachel Miller Influences B2B and over a Cocktail Robert orders from Dominos Episode
April 22, 2023

The Jeff on Category Confusion, Rachel Miller Influences B2B and over…

This week Jeff and Ian explore a nomination for the Rockstar CMO Swimming Pool' "vendors creating categories", we go backstage with founder of Swayd Rachel Miller and Robert shares advice on CX having ordered a pizza.

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The Sales Relationship Advice, Backstage with CRM expert Adeola Sole and a Weak Thought Leadership Warning Episode
April 15, 2023

The Sales Relationship Advice, Backstage with CRM expert Adeola Sole …

This week Jeff shares 7 tips on the how to build a great relationship with sales, Ian goes backstage with the founder of Strategy CRM, Adeola Sole and over a cocktail Robert warns against weak thought leadership.

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The Picture This With Metrics, Nimble Gravity's Courtney Lindau and the Visible Process Cocktail Episode
April 8, 2023

The Picture This With Metrics, Nimble Gravity's Courtney Lindau and t…

This week Jeff shares 6 steps for selling your story of success, web analytics and strategy expert Courtney Lindau from Nimble Gravity shares her insights and Robert talks process over a cocktail.

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The Metrics, Butt Cracks and a Cocktail of Thought Leadership Episode
April 1, 2023

The Metrics, Butt Cracks and a Cocktail of Thought Leadership Episode

This week Jeff Clark steps us though his process to create metrics, we go backstage with Brittany Murphy of One Thing Marketing and Robert Rose shares thoughts on thought leadership in the virtual bar

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The OK with OKRs, Under the Influence with Yash Chavan from SARAL and Process over a Cocktail Episode
March 25, 2023

The OK with OKRs, Under the Influence with Yash Chavan from SARAL and…

This week Jeff Clark is back to chat about OKRs, we go backstage with marketing entrepreneur Yash Chavan and discuss influence marketing and Robert Rose is in the bar discussing process vs content people

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The DAM it's Theresa Regli and a Cocktail of Content with Robert Rose Episode
March 18, 2023

The DAM it's Theresa Regli and a Cocktail of Content with Robert Rose…

This week with Jeff still away Ian has an extended catch up with Theresa Regli, Chief Strategist at Vox Veritas Digital to discuss Digital Asset Management (DAM) and a Robert is the virtual bar talking content.

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The TLA TCA Takeover with Cathy McKnight and an IMC (Integrated Marketing Cocktail) with Robert Rose Episode
March 11, 2023

The TLA TCA Takeover with Cathy McKnight and an IMC (Integrated Marke…

This week TCA (The Content Advisory) are in the house, with an extended interview with Chief Solver of Problems Cathy McKnight and Chief Trouble Maker Robert Rose shares a classic marketing lesson in the virtual bar

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The Building a Team, Positive Intelligence with Caroline Kay and a Content First Cocktail Episode
March 4, 2023

The Building a Team, Positive Intelligence with Caroline Kay and a Co…

This week Jeff and Ian discuss building an effective marketing team, we go backstage with business and success coach Caroline Kay and over a cocktail Robert shares advice on being content first.

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The Ideal Customer Profile, Casting Visions with Brandi Johnson and Maybe A.I, Needs to Forget the Eggs Episode
Feb. 25, 2023

The Ideal Customer Profile, Casting Visions with Brandi Johnson and M…

This week Jeff and Ian discuss defining an Ideal Customer Profile, we go backstage with tech startup CEO Brand Johnson of The Coupon Bureau and Robert wonders if A.I would be better with a forgetful internet.

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The Personal Branding for Execs, Assemblage by Emmanuel Probst and a Cocktail with Dr Seuss Episode
Feb. 18, 2023

The Personal Branding for Execs, Assemblage by Emmanuel Probst and a …

This week Jeff discusses developing a personal brand for your executives, Ian goes backstage with Emmanuel Probst to discuss is book Assemblage and Robert is in bar talking about AI with a lesson from Dr. Seuss

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The Podcast Gold Dust, Smart Branding with Dan White and a B2C Cocktail Episode
Feb. 11, 2023

The Podcast Gold Dust, Smart Branding with Dan White and a B2C Cockta…

This week Jeff Clark and Ian Truscott chat about whether podcasting is right for your B2B business, we go backstage with author Dan White and Robert Rose shares B2C content research over a cocktail.

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The Do More with Less Groundhog Day, Space Marketing with Izzy and a Lonely Thought in the Virtual Bar Episode
Feb. 4, 2023

The Do More with Less Groundhog Day, Space Marketing with Izzy and a …

This week Jeff and Ian celebrate the groundhog day message of doing more with less, we go backstage with Izzy House to talk about space marketing and Robert is not in the bar.

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The F'in' Fundamentals, Backstage with Shamir Duverseau and a Cocktail for First Party Data Episode
Jan. 28, 2023

The F'in' Fundamentals, Backstage with Shamir Duverseau and a Cocktai…

This week in the marketing studio, Jeff and Ian discuss the Rockstar CMO 5 F'in' Marketing Fundamentals, we go backstage with co-founder of Smart Panda Labs Shamir Duverseau and Robert has a thought about data over a cocktail in our …

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The Resisting Product Campaign Temptation, Backstage with Leslie Semegran, CMO, VEG and a 150th Episode Cocktail Episode
Jan. 21, 2023

The Resisting Product Campaign Temptation, Backstage with Leslie Seme…

This week Jeff Clark discusses how to resist the B2B temptation for product based campaigns, Leslie Semegran, CMO, VEG joins us backstage and Robert Rose says cheers to 150 episodes in the virtual bar.

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The Four Steps to ARTful Campaigns, Aaron Temple, the Unapologetic Eclectic and Suave Branding with Robert Rose over a Cocktail
Jan. 14, 2023

The Four Steps to ARTful Campaigns, Aaron Temple, the Unapologetic Ec…

This week Jeff Clark shares four steps for creating campaigns that deliver ART, we go backstage with the owner of brand and strategy agency Three Over Four, Aaron Temple and Robert Rose talks brand over a cocktail.

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The New Year's Marketing Resolutions, Getting an Education with Matt Bailey and a Word for 2023 over a Cocktail Episode
Jan. 7, 2023

The New Year's Marketing Resolutions, Getting an Education with Matt …

This week Seth Golden pops in for his prediction for 2023, Jeff Clark is back sharing his marketing resolutions, we go backstage with sought after marketing trainer Matt Bailey and we ponder Robert Rose's word of 2023 over a cocktail.

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The Ending the Year Under the Influence with Jason Falls and Beth Torrie and Robert Rose Makes Predictions with a Cocktail Episode
Dec. 31, 2022

The Ending the Year Under the Influence with Jason Falls and Beth Tor…

This week Ian catches up with Jason Falls, author of Winfluence to chat about his new role, we go backstage with analysts relations expert Beth Torrie and Robert Rose makes his predictions for 2023 in the virtual bar.

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The Metaverse and Marketing Gifts Holiday Special Episode
Dec. 24, 2022

The Metaverse and Marketing Gifts Holiday Special Episode

This week Ian Truscott dives into the metaverse with omnichannel and digital experience experts Noz Urbina and Mark Demeny and Robert Rose shares what he'd like under his marketing Christmas tree this year.

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The Predictions Pick, Revealing the De-Positioning Secret and Writing with Robots Episode
Dec. 17, 2022

The Predictions Pick, Revealing the De-Positioning Secret and Writing…

This week Jeff Clark picks four predictions for 2023, Todd Irwin returns to discuss de-positioning, how it's worked for Starbucks and Apple and over a cocktail Robert Rose talks about AI and content.

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The Tech Stack Grinch, 12 Pitfalls for CMOs and a Where Content Lives over a Cocktail Episode
Dec. 10, 2022

The Tech Stack Grinch, 12 Pitfalls for CMOs and a Where Content Lives…

This week inspired by a Forrester predictions webinar Jeff Clark discusses spending less on marketing technology, Grant Johnson CMO Emburse returns to share is 12 CMO pitfalls and Robert Rose asks where content lives over a cocktail.

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The ARTE in Campaigns, Making Time for Strategy with Richard Medcalf and a Dip into the Purple Ocean with a Cocktail Episode
Dec. 3, 2022

The ARTE in Campaigns, Making Time for Strategy with Richard Medcalf …

This week Jeff Clark talks about creating Awareness, Revenue, Trust and Enablement (ARTE) in campaigns, executive coach Richard Medcalf returns to talk about making time for strategy and Robert Rose suggests a dip into the purple ocean over a cocktail.

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The Thanks or No Thanks, Backstage with ABM Expert Alisa Groocock and a Thanksgiving Cocktail Episode
Nov. 26, 2022

The Thanks or No Thanks, Backstage with ABM Expert Alisa Groocock and…

This week our host Ian Truscott asks Jeff Clark whether he'd say thanks or no thanks to bunch of marketing topics, our guest is experienced marketer and analyst Alisa Groocock and Robert Rose shares a Thanksgiving cocktail

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The Applying Personas, Discover Your Leadership Style with Robert Jordan and a Cocktail of SEO and Content Marketing Episode
Nov. 19, 2022

The Applying Personas, Discover Your Leadership Style with Robert Jor…

This week Jeff Clark and Ian Truscott dive back into B2B personas and how to apply them, our guest is Robert Jordon the co-founder InterimExecs who discusses his book and Robert Rose shares advice on SEO and content marketing over …

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The Personas 7 Steps, Kelley Troia from Clandestine Events and Goals over a Cocktail Episode
Nov. 12, 2022

The Personas 7 Steps, Kelley Troia from Clandestine Events and Goals …

This week Jeff Clark and Ian Truscott discuss seven steps to defining personas, we go backstage with Kelley Troia from Clandestine Events to talk about sports event sponsorship and Robert Rose shares advice on goals over a cocktail.

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The Hola to Opportunities, Ariadna Navarro of VSA Partners and Storytelling over a Cocktail Episode
Nov. 5, 2022

The Hola to Opportunities, Ariadna Navarro of VSA Partners and Storyt…

This week Jeff and Ian discuss MQL's and opportunities, our guest is Ariadna Navarro of VSA Partners and we chat about branding and Robert is in the bar talking about story telling.

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The Time to Step It Up Marketing Your B2B Tech, Cathy's Uncharted Journey and an Info Dump over a Cocktail Episode
Oct. 29, 2022

The Time to Step It Up Marketing Your B2B Tech, Cathy's Uncharted Jou…

This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns and shares her uncharted journey and over a cocktail Robert Rose wants to ban info dumps.

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The Personalization in the Pool, Branding with Todd Irwin and the Nightmare of Tech over a Cocktail Episode
Oct. 22, 2022

The Personalization in the Pool, Branding with Todd Irwin and the Nig…

This week Jeff Clark is by the Rockstar CMO Swimming Pool discussing personalization, Ian Truscott goes backstage with Todd Irwin Chief Strategy Officer and Founder at Fazer and Robert Rose scares us with tech over a Halloween cocktail.

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The Under the Influence, Dip into DAO's with Film.io co-creator Don Richmond and Marketing Skills over a Cocktail Episode
Oct. 15, 2022

The Under the Influence, Dip into DAO's with Film.io co-creator Don R…

This week Jeff Clark discussed Influencer Marketing, our guest is Don Richmond CMO IngredientX and co-creator Don Richmond and Robert Rose discusses skills over a cocktail.

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The Anthropology in the Studio, Backstage with Grant Johnson, CMO Emburse and We Need A Showrunner in the Bar Episode
Oct. 8, 2022

The Anthropology in the Studio, Backstage with Grant Johnson, CMO Emb…

This week Jeff Clark is inspired by a webinar to discuss feelings in marketing, Ian goes backstage with Grant Johnson, CMO Emburse and over a cocktail Robert Rose suggests we need a marketing showrunner.

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The All That Glitters Ain't Martech Gold, Max Koziolek on Conversational Marketing and a Cocktail with Stakeholders Episode
Oct. 1, 2022

The All That Glitters Ain't Martech Gold, Max Koziolek on Conversatio…

This week Jeff shares 7 lessons on buying marketing technology, Ian chats with Max Koziolek founder of Spectrm about conversational marketing and Robert suggest turning marketing stakeholders into investors.

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The CDP's, Thinking Like a Brand not a Bank and a Cocktail for the Buyers Needs Episode
Sept. 24, 2022

The CDP's, Thinking Like a Brand not a Bank and a Cocktail for the Bu…

This week Jeff Clark gives a primer on CDPs (Customer Data Platforms), Liz High discusses her new book Think Like a Brand not a Bank and Robert Rose discusses the needs of the buyer over a cocktail.

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The Revenue Operations, Galina Sobolev CMO of Stylescan and a Cocktail from Cleveland Episode
Sept. 17, 2022

The Revenue Operations, Galina Sobolev CMO of Stylescan and a Cocktai…

This week Jeff Clark and Ian Truscott discuss whether revenue operations is a one hit wonder or wonder wall, our guest is fashion designer and CMO of StyleScan Galina Sobolev and Robert Rose shares some thoughts from this week's Content …

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The Come Together with Agencies, Andrew Davies from Paddle and Marketing Like we Are Playing Golf with a Cocktail Episode
Sept. 10, 2022

The Come Together with Agencies, Andrew Davies from Paddle and Market…

This week in the Marketing Studio, Jeff Clark shares his advice on working with agencies, we go backstage with Andrew Davies the CMO at Paddle and Robert Rose suggests we approach content marketing like golf in the Rockstar CMO bar.

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The Product Marketing for Growth, Startup Marketing with Seth Goldstein and Bringing Change over a Cocktail Episode
Sept. 3, 2022

The Product Marketing for Growth, Startup Marketing with Seth Goldste…

This week in the marketing studio Jeff Clark discusses product marketing for growth, we go backstage with agency founder Seth Goldstein and Robert Rose talks about change over a cocktail.in the virtual bar.

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The Enabling our Teams with Jeff, The Trouble with CMOs with Irene and Differentiating over a Cocktail with Robert Episode
Aug. 27, 2022

The Enabling our Teams with Jeff, The Trouble with CMOs with Irene an…

This week Jeff Clark talks about enabling our marketing teams, Ian Truscott chats with friend of the show Irene Nehrkorn-Kayn on the trouble with CMOs and Robert Rose talks differentiating through execution over a cocktail

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The Jeff's in the Pool with A.I, Backstage with Leila Modarres, CMO Apexon and Robert Feels the Need for Communication Episode
Aug. 20, 2022

The Jeff's in the Pool with A.I, Backstage with Leila Modarres, CMO A…

This week Jeff Clark discusses a candidate for our portal to marketing to hell; A.I. We go backstage with Apexon's CMO Leila Modarres and in the virtual bar Robert Rose discusses content for sales over a Tom Cruise cocktail.

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The Planning vs Strategy with Jeff Clark, Joyce Yeung, Head of Marketing at Seurat Technologies and a Tale of Two Martechs with Robert Rose Episode
Aug. 13, 2022

The Planning vs Strategy with Jeff Clark, Joyce Yeung, Head of Market…

This week Jeff discusses planning vs strategy, we go backstage with startup marketer Joyce Yeung, Head of Marketing at Seurat Technologies and Robert shares a story of two clients, with very different technology challenges.

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The Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose Inspires over a Cocktail Episode
Aug. 6, 2022

The Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorense…

This week Jeff Clark comments on an article from The Media Leader that states marketing is facing a talent crises, our guest is Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose ponders what inspires us over a cocktail.

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The Brand Naming with Jeff, PR and Music with Michelle Andersen and Raising the Bar in the Bar with Robert Episode
July 30, 2022

The Brand Naming with Jeff, PR and Music with Michelle Andersen and R…

This week the topic for the Marketing Studio with Jeff Clark is brand naming, our guest is VP of NextTech Communications, Michelle Anderson and Robert Rose talks about raising the bar over a cocktail in the Rockstar CMO virtual bar.

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The Brand Building is Back, Jeff Clark is Back and Robert Rose Brings Back a Classic Cocktail Episode
July 23, 2022

The Brand Building is Back, Jeff Clark is Back and Robert Rose Brings…

This week, as his guest postponed, Ian talks about brand building as a marketing multiplier, Jeff is back to talk about where to start with branding and Robert is in the virtual bar doing more with less over a classic …

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The Cathy Breaks Up with Your Website, Kurt Genden of TrueVoice and Robert Suggests an Audit over a Cocktail Episode
July 16, 2022

The Cathy Breaks Up with Your Website, Kurt Genden of TrueVoice and R…

This week Cathy McKnight discusses a presentation she gave at ContentTech, we meet Kurt Genden co-founder of TrueVoice and Robert Rose talks about the sexy business of a content audit.

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The Cathy has 7 Things, James Scherer on Content and Robert Knows What He Doesn't Know over a Cocktail Episode
July 9, 2022

The Cathy has 7 Things, James Scherer on Content and Robert Knows Wha…

This week Cathy McKnight steps in for Jeff and discusses the keys to digital success, James Scherer, VP Growth for Codeless is our guest and Robert Rose asks do you know what you don't know over a cocktail in our …

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The Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and Purpose vs Growth with Robert over a Cocktail Episode
July 2, 2022

The Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and …

This week Jeff Clark discusses how to know when to say “no”, Rebecca Biestman, CMO of Reputation talks about the role of the CMO in developing corporate strategy and Robert Rose discusses purpose vs growth in our marketing.

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The Content Sausage Factory, Christopher Willis Returns and is that a Fish in Robert's Cocktail Episode
June 25, 2022

The Content Sausage Factory, Christopher Willis Returns and is that a…

This week Jeff and Ian dive in the Rockstar CMO Swimming Pool, Christopher Willis CMO at Acrolinx and Robert shares a story about fish in the Rockstar CMO virtual bar.

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