The Rockstar CMO F'in' Marketing Podcast

Season 1

Dec. 11, 2021

The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Co…

This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a de…

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Dec. 4, 2021

The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a…

This week, it's peak predictions season, and Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Fo…

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Nov. 27, 2021

The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a …

Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the s…

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Nov. 20, 2021

The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices wi…

This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark , Rockstar CMO Advisor, and former Rese…

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Nov. 13, 2021

The Budget Planning and The Only Way Out Is Through a Cocktail Episode

We are in marketing planning season and this week Ian Truscott and Jeff Clark , Rockstar CMO Advisor, and former Research Directo…

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Nov. 6, 2021

The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals …

This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it's the quiet ones we need to wat…

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Oct. 30, 2021

The Change with Jeff, The Next Women with Anne-Marie, and Cocktail St…

This week Ian Truscott and Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss m…

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Oct. 23, 2021

The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx …

This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about start…

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Oct. 16, 2021

The Jeff has Requirements, Ilaria Inspires Young Marketers and Robert…

This week Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to share his advi…

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Oct. 9, 2021

The Buying Something Shiny, Dennis at Content Marketing World and May…

This week Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his insight on makin…

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Oct. 2, 2021

The Jeff is Corporately Responsible and a Trip to Amsterdam to Discus…

After suggesting in last week’s show that we might take a week off, but we’ve changed our minds! In this slightly shorter episode…

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Sept. 25, 2021

The How Did I Tech Here, We Are All Liars and Output after an Epic Fa…

This week Ian Truscott is joined by Jeff Clark , Rockstar CMO Advisor and former Sirius Decisions/Forrester Research Director who…

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Sept. 18, 2021

The Sustainable Jeff, Christina on T for Tech and Robert's Big Pictur…

This week Jeff Clark , Rockstar CMO Advisor, and former SiriusDecisions/Forrester research director crosses the streams of his tw…

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Sept. 11, 2021

The Agile Rhapsody, Getting Intentional with Christina Del Villar and…

This week Jeff Clark , Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by on…

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Sept. 4, 2021

The Jeff on Waste, Christina on RPM and Robert on Time for a Cocktail…

This week Jeff Clark , Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing waste, …

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Aug. 28, 2021

The Customer Needs, Christina's G in GRIT and it's time for a Proper …

This week Jeff Clark , Rockstar CMO Advisor is back and we continue to discuss marketing planning, focusing on the importance of …

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Aug. 21, 2021

The Firestarter, Maureen Blandford Unleashing B2B and a Gift with a C…

As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys). This week our guest …

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Aug. 14, 2021

The Plan to Plan, David Rodnitzky, and Coordinating Thinner Diapers o…

This week Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into wh…

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Aug. 7, 2021

The Who's Driving the Bus, SEO Steve Wiideman, Cocktail for Change an…

In my thought for the week, I ask who is driving your marketing bus? Is it a robot, your competitor, the marketing accountant, HI…

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July 31, 2021

The Jeff Clark Masterplan, Kirsten Allegri Williams and Explaining Ex…

This week, like an '80s Frankie Goes to Hollywood remix, we go long, as we have three great conversations to share this week. We …

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July 24, 2021

The Jeff Clark Makes Plans for Nigel, Michael Loban on Data and Rober…

This week Jeff Clark , former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in a new series th…

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July 17, 2021

The Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a C…

This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao . Dennis run…

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July 10, 2021

The Keith Smith Virtual Selling, Free Content and A Libation from the…

This week Keith Smith is in the hot seat as we discuss virtual selling in One to Watch, One Hit Wonder, or Wonderwall. Keith Smit…

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July 3, 2021

The Purpose as a Business, Margie Agin on Brand and a Fancy Best Prac…

This week Jeff Clark , former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor , returns and turns the bra…

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June 26, 2021

The Purpose of Innovation, Julia Bennett (finally!) and a Well Tagged…

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss defining…

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June 19, 2021

The Jeff has Purpose, Preston So on Voice and a Flawed Content Cockta…

This week Jeff Clark , former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss brand p…

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June 12, 2021

The Ogilvie on Message, Thomas Peham as a Service and Friends Cocktai…

We start this episode with our final dive (for now) into the marketing greatest hits and pet peeves from the fabulous career of J…

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May 29, 2021

The Julie Defines Categories, Christina Del Villar Sways, and the Con…

You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst for Forrester Research, and she returns for …

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May 22, 2021

The Marketing Orchestration, Misia Tramp and a Neighborly Cocktail Ep…

This week, Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "O…

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May 15, 2021

The Intent, Darren Guarnaccia of Hootsuite and a Fancy Brand Cocktail…

This week, Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "O…

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May 8, 2021

The Looking for Content Droids, Margot Bloomstein and Give It Time Ov…

This week, "One to Watch, One Hit Wonder or Wonderwall" returns. As my co-host, Jeff Clark, is taking a week off, David McGuire ,…

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May 1, 2021

The Customer Journey, Russ Powell and a Cocktail for the Community Ep…

This week, we return to "One Hit Wonder or Wonderwall" with Jeff Clark , Rockstar CMO Advisor, and former Research Director at S…

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April 24, 2021

The Anyway You Want It, Alex Low and 50th Cocktail Episode

This week, we continue to discuss 'Privacy: The Marketers Dilemma' as I chat with Jeff Clark , Rockstar CMO Advisor, and former …

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April 17, 2021

The Julie Ogilvie, Gaining Trust and Making a Change Cocktail Episode

This week, in our ongoing 'Privacy: The Marketers Dilemma' segment, I chat with Jeff Clark , Rockstar CMO Advisor, and former Re…

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April 10, 2021

The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Epi…

This week, we join the conversation about Google's decision on 3rd party cookies, discussing Privacy, the Marketers Dilemma with…

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April 3, 2021

The Privacy Dilemma, Practical Purpose and a Pause to Listen Cocktail…

This week we change things up just a little bit as we start a new series, discussing Privacy, the Marketers Dilemma with Jeff Cla…

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March 27, 2021

The Acronym Splitters, Irene and a Successful Content Cocktail Episode

This week I chat with Jeff Clark , Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about mar…

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March 20, 2021

The CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode

This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms …

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March 13, 2021

The Outsourced Case for Case Studies and Telling Your Story, with a C…

This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It's an important topic, I under…

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March 6, 2021

The Educated, Accessible, Curated, Birthday Hot Cocktail Episode

Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonder…

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Feb. 27, 2021

The Data Driven, Going Live and a Zoomed Out Cocktail Episode

Another packed episode this week. Starting with Ian Truscott , Editor of Rockstar CMO, chatting with Jeff Clark , Rockstar CMO ad…

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Feb. 20, 2021

The Golden Account Based Favourability Journey to the Virtual Bar Epi…

This week, it's our 50th episode, considered the golden anniversary. In this episode, Ian Truscott chats with Rockstar CMO Adviso…

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Feb. 13, 2021

The Artificially Intelligent Headless Channels and a Cocktail Episode

It's Valentine's weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor Jeff Clark for our weekly one-hit-w…

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Feb. 6, 2021

The Super Bowl, Personalization, B2B Music and a Cocktail Episode

It's Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor quarterback Jeff Clark as he throws a long…

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Jan. 30, 2021

#47 - The Two Jeff's, Personalization, Sequencing and a Cocktail with…

In this week's episode, Ian Truscott and Jeff Clark talk personalization in "One hit wonder or Wonderwall" he catches up with the…

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Jan. 23, 2021

#46 The Hacking Growth with Jeff, Cathy McKnight and Robert's Cocktai…

In this week's episode, Ian Truscott debates whether growth marketing is a "One hit wonder or Wonderwall" with Jeff Clark, he cha…

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Jan. 16, 2021

#45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Coc…

In this week's episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders whether a marketing trend or techni…

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Jan. 2, 2021

#43: The Agile Wonderwall, Jeff Clark, Robert Rose and a Happy New Ye…

In this week's episode, Ian Truscott, Editor of Rockstar CMO starts a new series with Jeff Clark called "One hit wonder or Wonder…

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Dec. 26, 2020

#42: The Ted Rubin, Robert Rose and a Boxing Day Cocktail Episode

In this week's episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our resident straight-talking CMO, author, co…

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Dec. 20, 2020

#41: Christine Bailey, Yamazoni, Robert Rose and a Cocktail Episode

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the last dip into her new book. He chats…

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