The Rockstar CMO F'in' Marketing Podcast

Season 1

Oct. 7, 2023

The Building a Marketing Team and The Skills of the Magnificent Seven…

This week Jeff Clark shares 5 keys to success when building your marketing team and we enjoy a pre-loved edition of cocktails and we dip into the Rockstar CMO virtual bar archive and chat about skills.

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Sept. 30, 2023

The Rockstar Marketing Book Podcast: Content Marketing Strategy by Ro…

This week is a special episode as Ian channels his inner Douglas Burdett and interviews Robert Rose about his new book Content Marketing Strategy, Harness the Power of Your Brand's Voice.

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Sept. 23, 2023

The Business Story Type and a Cocktail for a Job That Cares About You…

This week Ian's guest is Matthew Woodget from Go Narrative, they discuss business story types and over a cocktail he discusses content strategy and careers with Robert Rose in the virtual bar.

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Sept. 16, 2023

The Profit vs Popularity, Martech by Capabilities and Content Marketi…

The week Ian shares a thought about profit versus popularity, Jeff Clark shares his approach to marketing technology with a capabilities approach and in the virtual bar Robert Rose ponders if content marketing is now just marketing.

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Sept. 9, 2023

The Profane with Purpose, 5 Must Have Martechs and Build on your Stre…

This week Ian shares a though on profanity in marketing, Jeff judges Ian's top 5 marketing technology platforms we all need and Robert has some great advice for focusing on strengths not weaknesses over a cocktail.

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Sept. 2, 2023

The PLG versus Marketing, The Problem with Field Marketing and Defini…

This week, Ian shares a thought about being product led or sales led as a B2B vendor, Jeff shares some Forrester research on field marketing and Robert is the bar with a cocktail discussing career paths in content marketing.

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Aug. 26, 2023

The Dilya, Demand Generation and Look to the Right of the Publish But…

This week Ian's guest is Dilya Abushayeva, co-founder of Mavuus to discuss her company and 15 year marketing career and Robert Rose is in the Rockstar CMO virtual bar discussing content publishing over a cocktail.

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Aug. 12, 2023

The is the Funnel Dead, Jeff is Rebranding and Robert is Wondering If…

This week Ian shares a though on the funnel, Jeff is in the marketing studio to discuss rebranding and Robert is in the Rockstar CMO virtual bar asking if our marketing is broken.

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Aug. 6, 2023

The B2B Pain to Aspiration, is LRM a Thing and A Hi-Ball Cocktail of …

Ian shares his 2¢ on buyer pain and aspiration, Jeff is back to talk about a new TLA from Forrester LRM (Lifecycle Revenue Marketing) and Robert is also back in the virtual bar with a cocktail and a thought on …

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July 29, 2023

The Counting Cards, Keith Smith on Creativity and Diversity and Todd …

This week, Jeff continues his vacation and Ian shares a thought on card counters and what marketers can learn, he chats with Keith Smith host of The Fuel Podcast and there is a change in the virtual bar as Ian …

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July 22, 2023

The Ian Goes Solo with FOFU, the Entrepreneur's Enigma Interview and …

This week Jeff is away so Ian goes solo discussing FOFU (Fear of F'in Up), Ian shares the interview he did with Seth Goldstein for Entrepreneur's Enigma and Robert asks with AI and programmatic advertising does marketing ruin everything?

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July 15, 2023

The Hits and Misses of B2B Influence, Todd Irwin is Back on Brand and…

This week Jeff and Ian dive into their experience of B2B influencers, Todd Irwin of Fazer returns to discuss brand acquisition and Robert shares a thread over a cocktail.

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July 8, 2023

The Five F'in' Personas, The Return of The Business Storytelling Guy,…

This week Jeff asks Ian about his standard set of five B2B marketing personas, Matthew Woodget of Go Narrative returns for discuss his book and Robert shares his point of view architecture

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July 1, 2023

The Creating Personas in 5 F'in' Steps, Cathy on Composability and Sa…

This week Jeff turns the tables on Ian and asks him about his 5 steps for creating personas, Cathy McKnight returns to chat compatibility and Robert has advice if your marketing budget is becalmed.

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June 24, 2023

The See Your ICP, Backstage with Tim Ringel from Meet the People and …

This week Jeff Clark steps us through discovering your Ideal Customer Profile, we go backstage with a builder of multiple international agency groups Tim Ringel and we discuss 3 I's (Inspiration, Implication and Initiation) with Robert Rose over a cocktail.

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June 17, 2023

The Measuring Brand, Evergreen Trading's COO Mark Ordover and ChatGPT…

This week Jeff Clark discusses a model for measuring your brand, we go backstage with Mark Ordover and learn about media trading and over a cocktail Robert Rose talks about ChatGPT

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June 10, 2023

The F'in' Campaign Fundamentals, a drop of Vermouth with Jill Jago an…

This week Jeff Clark shares his 5 F'in' Fundamentals for B2B Campaigns, we go backstage with co-founder of Vermouth Beauty Jill Jago and Robert Rose is in our virtual the bar talking about organising our content.

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June 3, 2023

The Customer Marketing, Reebok's Connor Altier and Marketing Mnemonic…

This week Jeff shares a model for customer marketing, Ian goes backstage with Connor Altier, Global Brand Strategy Lead at Reebok and Robert is in the bar sharing some marketing mnemonics

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May 27, 2023

The 5 F'in' Content Marketing Fundamentals, Part 2 of the State of CM…

This week Jeff turns the tables on Ian as they discuss content marketing, Sarah Kimmel returns to discuss the CMSWire State of CMO report and Robert Rose wonders what's not there in the Rockstar CMO bar.

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May 20, 2023

The Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Va…

This week Jeff Clark is by the Swimming Pool discussing five candidates for our portal to marketing hell, VP Research at Simpler Media, Sara Kimmel shares their latest CMO research and Robert Rose is in our virtual bar talking about …

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May 13, 2023

The Mind the Gap Analysis, B2B tech Geekery with Riaz Kanani and Beco…

This week Jeff shares 7 steps for assessing your marketing capabilities, Ian goes backstage with Riaz Kanani, founder and CEO of Radiate B2B and over a cocktail Robert wonders if B2B marketing is becoming a bit inadvertently indifferent

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May 6, 2023

The Jeff's 5 Fundamentals of Marketing Ops, Matt Bailey on Hiring and…

This week Jeff Clack shares his 5 Fundamentals of Marketing Operations, Matt Bailey returns to talk about marketing skills and hiring and Robert Rose is in the bar wondering is a robot will take his job.

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April 29, 2023

The Jeff gets Personal with B2B, Valuegraphics with David Allison and…

This week Jeff and Ian discuss a Forrester article on B2B personalisation, we go backstage with David Allison and talk abut his valuegraphics work and Robert gives advice on sticking with change in the Rockstar CMO bar.

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April 22, 2023

The Jeff on Category Confusion, Rachel Miller Influences B2B and over…

This week Jeff and Ian explore a nomination for the Rockstar CMO Swimming Pool' "vendors creating categories", we go backstage with founder of Swayd Rachel Miller and Robert shares advice on CX having ordered a pizza.

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