Dec. 24, 2022
The Metaverse and Marketing Gifts Holiday Special Episode
This week Ian Truscott dives into the metaverse with omnichannel and digital experience experts Noz Urbina and Mark Demeny and Robert Rose shares what he'd like under his marketing Christmas tree this year.
The metaverse has been a hot topic this year, and as Jeff Clark enjoys a holiday Ian Truscott dives into the topic with omnichannel and digital experience experts Noz Urbina and Mark Demeny. A discussion that was inspired by a post by Noz on LinkedIn citing an article in The Guardian, Mark's comments on that, the conversation that followed and Mark basically daring Ian to have the discussion on the show!
Noz Urbina is an omnichannel content solutions lead specialising in pharma and regulated industries and is the founder of Urbina Consulting and the online omnichannel conference Omnichannel X, he’s also an author, speaker and podcaster. And, Mark Demeny, is the Head of Product Strategy at Uniform, and has had a fantastic career in web content management and digital experiences, from the early days of web development to most recently having product strategy leadership roles at Sitecore, Optimizely and Contentful.
Following this discussion Ian winds down for the holidays by joining Robert Rose in the Rockstar CMO virtual bar, to discuss what marketing gifts he would like to find under his Christmas tree.
The people:
- Ian Truscott on LinkedIn and Twitter
- Noz Urbina on LinkedIn, Urbina Consulting, Omnichannel X and the Omnichannel podcast
- Mark Demeny on LinkedIn andon Mastodon
- Robert Rose on LinkedIn, Mastodonand The Content Advisory Blog
As mentioned in this week’s episode:
- The post by Noz on LinkedIn
- Meta shares dip is proof metaverse plan never really had legs - Article in The Guardian
- Robert's column on the Content Marketing Institute
Rockstar CMO:
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
Track List:
- Piano Music is by Johnny Easton, shared under a creative commons license
- We’ll be right back by Stienski & Mass Media – on YouTube
Please get in touch if you have any thoughts or suggestions on the topics we discuss.
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts