Episodes

This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall. Sticking with the theme of marketing technol...

This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It's an important topic, I understand our responsibility to the culture, but I've had pretty much a 50/50 split of male and fem...

Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonderwall section with a discussion about marketing education, inspired by a Mark Riston Twitter rant...

Another packed episode this week. Starting with Ian Truscott , Editor of Rockstar CMO, chatting with Jeff Clark , Rockstar CMO advisor, and former Sirrius Decisions/Forrester Research Director to decide if a marketing tune, t...

This week, it's our 50th episode, considered the golden anniversary. In this episode, Ian Truscott chats with Rockstar CMO Advisor Jeff Clark in the now regular "One hit wonder or Wonderwall" segment. They discuss if all that...

It's Valentine's weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor Jeff Clark for our weekly one-hit-wonder or Wonderwall segment and decide if a marketing trend or technique is marketing true love....

It's Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor quarterback Jeff Clark as he throws a long personalization pass they might fumble. The half time show features music and B2B marketing tre...

In this week's episode, Ian Truscott and Jeff Clark talk personalization in "One hit wonder or Wonderwall" he catches up with the Sales Sequence Optimizer, Jeff Swan, and again joins his content marketing guru Robert Rose in ...

In this week's episode, Ian Truscott debates whether growth marketing is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing gu...

In this week's episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders whether a marketing trend or technique is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with business and success coac...

In this week's episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a "One hit wonder or Wonderwall" with Jeff Clark, chats with Anita Brearton, Founder/CEO of CabinetM, and again retires to the Rocks...

In this week's episode, Ian Truscott, Editor of Rockstar CMO starts a new series with Jeff Clark called "One hit wonder or Wonderwall" and welcomes the new year in the virtual Rockstar CMO bar, with content marketing guru Rob...

In this week's episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our resident straight-talking CMO, author, connector and provocateur, and CMO of Photofy. And again retires to the virtual Rockstar CMO bar, ...

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the last dip into her new book. He chats to Piet Saegeman, the founder of marketing consulting firm Yamazoni. He again retires to the vi...

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for a third dip into her new book. He chats to Jeff Clark former Principal Analyst for Marketing Operations at Forrester SiriusDecisions, an...

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for another dip into her new book. He chats to Xenia Muntean, co-founder, and CEO at Planable, and again retires to the virtual Rockstar CMO...

In this week's episode, Ian Truscott, Editor of Rockstar CMO , joins Christine Bailey to dip into her new book. He chats to entrepreneur, investor, and content agency founder Raj Goodman Anand and again retires to the virtua...

In this week's episode, Ian Truscott, Editor of Rockstar CMO, visits the Swimming Pool, chats to Simon Daniels about MOPs and fractional help, and again retires to the virtual Rockstar CMO bar, with content marketing guru Rob...

In this week's episode, Ian Truscott, Editor of Rockstar CMO, quotes Seth Godin, chats to Rockstar CMO regular Dennis Shiao and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cock...

In this week's episode, Ian Truscott, Editor of Rockstar CMO, dives into a rabbit hole he finds in the virtual pages of Rockstar CMO, chats to the CEO of Dynamicweb Christian Beer, and again joins Robert Rose in the virtual …

In this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with Kathryn Strachan, the Managing Director of Copy House Ltd, and joins content marketing guru Robert Rose for a cocktail and a chat in ...

In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares what's new in the publication, chats with Sabrina Chevannes, Founder & MD of Complex Creative, and again retires to the virtual Rockstar CMO bar, with conte...

In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with Grant Johnson, CMO of Emburse, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cockta...

In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares their top ten articles, interviews Rachel Eisenhauer, VP of marketing at SundaySky, and retires for the weekend with a cocktail with Robert Rose. --- This w...