This week Jeff Clark gives a primer on CDPs (Customer Data Platforms), Liz High discusses her new book Think Like a Brand not a Bank and Robert Rose discusses the needs of the buyer over a cocktail.
This week in the Rockstar CMO Marketing Studio, Jeff Clark, inspired by an article by our chum Forrester's Simon Daniels, gives a primer on Customer Data Platforms (CDPs), discussing why organizations need one and some advice on implementing a CDP strategy and tools.
Ian Truscott then goes backstage with Liz High an insight ninja, marketing strategist and author. Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth. Based in Seattle, Liz is a lover of the PNW, dogs, Chelsea FC, G&T and wine (not necessarily in that order) and they discuss Liz's new book - Think Like a Brand Not a Bank.
Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week, due to Ian being unable to press the right buttons in Outlook, we dip into the archive and share a great conversation from Episode 28, where Robert discusses buyers needs.
Please get in touch if you have any thoughts or suggestions on the topics we discuss.
Mentioned in this week’s episode:
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