Oct. 29, 2022

The Time to Step It Up Marketing Your B2B Tech, Cathy's Uncharted Journey and an Info Dump over a Cocktail Episode

The Time to Step It Up Marketing Your B2B Tech, Cathy's Uncharted Journey and an Info Dump over a Cocktail Episode

This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns and shares her uncharted journey and over a cocktail Robert Rose wants to ban info dumps.


This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester discuss the transition that technology companies need to make when they grow beyond selling to their network to needing a sales and marketing function and how they should approach that step.

Ian goes backstage with someone very familiar to the Rockstar CMO community, Cathy McKnight, Chief Solver of Problems at The Content Advisory to discuss her podcast, Uncharted Journeys, which celebrates successful women, where Cathy asks each of them six questions about their careers and life, revealing some inspiring stories. Ian turns the table on Cathy and asks her those same questions.

Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory for a marketing thought. This week, over a cocktail, Robert is a bit bah humbug about Halloween and discusses the problem with content that is just an "info dump".

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

Enjoy!

The Links (if you can’t see them, please stop by https://rockstarcmo.com)

The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

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