The Product Marketing for Growth, Startup Marketing with Seth Goldstein and Bringing Change over a Cocktail Episode
This week in the marketing studio Jeff Clark discusses product marketing for growth, we go backstage with agency founder Seth Goldstein and Robert Rose talks about change over a cocktail.in the virtual bar.
This week in the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester inspired by an article from the Forrester blog, discuss four tips on how product marketing can get off the marketing hamster wheel and focus on growth.
Ian then goes backstage with Seth Goldstein, the founder and Principal Creative Director at Goldstein Media, a full-service digital marketing agency located just north of Philadelphia in historic Doylestown, PA. As you’ll hear, recovering journalist Seth specialises in helping start-ups and biotechnology/life science companies get found online using digital marketing strategies. Seth is the host of two podcasts, Entrepreneur's Enigma and Digital Marketing Dive, and for almost a decade has published the popular Marketing Junto newsletter.
Finally, we are transported away to the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory. Over a cocktail, Ian and Robert chat about change in organizations and how teams should try something new.
If you have any thoughts or suggestions on the topics we discuss, please let us know.
Enjoy!
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Seth Goldstein on LinkedIn and Twitter
- Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
- Four Tips On Finding — And Spearheading — New Strategies For Growth - Beth Caplow, VP, Principal Analyst, Forrester
- Seth's company: Goldstein Media
- Seth's podcasts: Entrepreneur's Enigma and Digital Marketing Dive
- Marketing Junto newsletter
- Robert’s The Content Advisory Blog
- Robert’s latest project: Experience Advisors
Rockstar CMO:
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
- Rockstar CMO Advisors
Track List:
- Piano Music is by Johnny Easton, shared under a creative commons license
- We’ll be right back by Stienski & Mass Media – on YouTube
- Solsbury Hill by Peter Gabriel – on Spotify
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts