Episodes
#102 - The F'in' Marketing Fundamentals, Chris Lynch from Mindtickle …
We start a new series with Jeff Clark discussing the f'in' marketing fundamentals, Chris Lynch CMO of Mindtickle is the guest this week and Robert Rose brings a wicked problem to our virtual bar.
#101 - The Jeff Clark Part II, Influencing with Gordon and Being the …
Part two of Ian's chat with Jeff Clark, we learn about being an influencer with Gordon Glenister and being the director of your content strategy with Robert Rose.
#100 - The Jeff's Story, Win/Loss with Ken Schwarz and Popular Conten…
We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in the Rockstar CMO virtual bar with Robert Rose
#99 - The Taking the P's, The Serious Business of CSR and Facts Don't…
We explore the marketing P's with Jeff Clark, Rebecca Biestman shares her experience with Corporate Social Responsibility and Robert Rose asks; do the the facts always speak for themselves?
#98 - The Six Marketing Books, Retail Relevancy and Building a Cockta…
Jeff and Ian each discuss 3 books that started their marketing education, Ted Rubin and John Andrews discuss their book Retail Relevancy and Robert Rose is booked for his wisdom in the Rockstar CMO Bar
#97 - The We Need Education, We Don't Need No Top 10's and Catfishing…
Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish
#96 - The Authentic Empathy with Jeff, Brands Don't Win with Stan Ber…
Jeff Clark returns for a chat about the hot buzzwords from 2021, Stan Bernard MD, MBA is our guest and Robert Rose returns to the Rockstar CMO Virtual Bar
#95 - The We'll be Right Back After This Word with Jason Falls on Inf…
Jason Falls is our guest as we talk about the Marketing Podcast Network, bourbon and influencer marketing
The Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert …
Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar
The Give it to You, Give it to Me, Reputation's Rebecca Biestman and …
This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie Loizou , founder of performance marketing agency This Is Digital and quotes Ted Rubin and his return on re...
The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Co…
This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision. Our guest is Nora Sudduth , Co-founder of Hello Audio . Nora is a …
The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a…
This week, it's peak predictions season, and Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst community are predicting as he an...
The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a …
Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian Truscott shares a thought about giving thanks and asks if people are …
The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices wi…
This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget, this time they f...
The Budget Planning and The Only Way Out Is Through a Cocktail Episode
We are in marketing planning season and this week Ian Truscott and Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget. For the first time in 88 epi...
The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals …
This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it's the quiet ones we need to watch and become comfortable with having an audience that might not be known to us. …
The Change with Jeff, The Next Women with Anne-Marie, and Cocktail St…
This week Ian Truscott and Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss managing change, especially when implementing new technology. Our guest this week is Anne-Marie T...
The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx …
This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about starting a new CMO role. And, the underlying message is; it’s about people. Our guest this week is Ch...
The Jeff has Requirements, Ilaria Inspires Young Marketers and Robert…
This week Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to share his advice on procuring marketing technology, this week he focuses on gathering requirements and three w...
The Buying Something Shiny, Dennis at Content Marketing World and May…
This week Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his insight on making the business case for that shiny bit of marketing technology that you crave. Ian Truscott welc...
The Jeff is Corporately Responsible and a Trip to Amsterdam to Discus…
After suggesting in last week’s show that we might take a week off, but we’ve changed our minds! In this slightly shorter episode Ian Truscott catches up with Jeff Clark , Rockstar CMO Advisor and former Research Director at ...
The How Did I Tech Here, We Are All Liars and Output after an Epic Fa…
This week Ian Truscott is joined by Jeff Clark , Rockstar CMO Advisor and former Sirius Decisions/Forrester Research Director who is inspired by last weeks discussion with Christina Del Villar and they chat about the evergree...
The Sustainable Jeff, Christina on T for Tech and Robert's Big Pictur…
This week Jeff Clark , Rockstar CMO Advisor, and former SiriusDecisions/Forrester research director crosses the streams of his two passions marketing and looking after our planet as we discuss the role we can play as marketer...
The Agile Rhapsody, Getting Intentional with Christina Del Villar and…
This week Jeff Clark , Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by one of his former colleagues, Marcia Trask who writes on the Forrester blog “ To Build A Better M...