The Counting Cards, Keith Smith on Creativity and Diversity and Todd is in the Bar Episode
This week, Jeff continues his vacation and Ian shares a thought on card counters and what marketers can learn, he chats with Keith Smith host of The Fuel Podcast and there is a change in the virtual bar as Ian is joined by branding expert Todd Irwin.
As our resident Rockstar CMO strategy advisor Jeff Clark is away again this week, host Ian Truscott shares a thought about card counters and what we can learn as marketers from them.
Ian goes backstage with Keith Smith, Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. Keith is also the host of The Fuel Podcast which is focused on business development and features great guests from around the world of agencies and advertising. Ian and Keith chat about what he's learned from hosting that podcast, including creativity, diversity in thinking and AI.
Finally, we wind down the week in the Rockstar CMO virtual bar, but as Robert is also away, Ian is joined by Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agency Fazer, who, as a branding expert, shares his view of Elon's recent rebrand of Twitter to X.
The people:
- Ian Truscott on LinkedIn and Twitter
- Keith Smith on LinkedIn or Twitter
- Todd Irwin on LinkedIn and Twitter
As mentioned in this week’s episode:
- The Nudge Podcast episode on card counting
- Rockstar CMO Episode 6 – Interview with Keith Smith
- The Advertist Ad: https://youtu.be/_foRlrcb6WI
- Keith's podcast - The Fuel Podcast
- Keith's company - The Advertist
- Keith's cause - Stream Aid
- Todd’s agency – Fazer
- Mona's Bar in NY on Facebook
Rockstar CMO:
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
- Rockstar CMO Advisors
Track List:
- Piano Music is by Johnny Easton, shared under a creative commons license
- We’ll be right back by Stienski & Mass Media – on YouTube
- Think (About it) by Patra featuring Lyn Collins on YouTube
Please get in touch if you have any thoughts or suggestions on the topics we discuss.
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts