May 20, 2023
The Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Value in the Bar Episode
This week Jeff Clark is by the Swimming Pool discussing five candidates for our portal to marketing hell, VP Research at Simpler Media, Sara Kimmel shares their latest CMO research and Robert Rose is in our virtual bar talking about the value of brand.
This week our host Ian Truscott and Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director are by the Rockstar CMO Swimming Pool, to discuss five candidates for our portal to marketing hell, nominated by our podcast guests. Find out which one Jeff fishes out to dry off in the sun and which ones he decides are doomed.
The nominations that get Jeff's attention comes from Tim Hines (episode 108), Lori Jones (episode 114), Tim Parkin (episode 117), Kurt Genden (episode 123) and Katelyn Sorensen (episode 126).
Ian then goes backstage with Sarah Kimmel, VP of Research at Simpler Media Group, where she leads the CMSWire INSIGHTS and Reworked INSIGHTS research, covering a wide range of topics, including customer experience, marketing leadership, employee experience and modern HR leadership. Sarah has 20+ years of experience in original research across a broad range of technology, HR and Learning and development topics.
And her latest research is a new report from CMSWire, The State of the CMO- Insights from the 2023 Annual Chief Marketing Officer Survey. Ian and Sarah chat about her research career and it's importance to marketers. And in the first of two interviews on this topic, dive into some of the findings from the CMSWire report, which is based on a survey of more than 700 current marketing leaders and nearly 300 aspiring marketing leaders across a broad sample of industries and company sizes.
Finally, Ian grabs a cocktail in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory. He shares his process for demonstrating brand value on the metrics our C-suites all care about.
Enjoy!
The Links
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Sarah Kimmel on LinkedIn
- Robert Rose on LinkedIn, Twitter and his website
As mentioned in this week’s episode:
- The Rockstar CMO Swimming Pool
- The State of the CMO- Insights from the 2023 Annual Chief Marketing Officer Survey
- Robert’s article in his Content Marketing Institute column – 3 Ways To Know If Brand Awareness Gets Your Marketing on Base
- Robert’s Experience Advisors Community
- Robert’s podcast with Joe Pulizzi This Old Marketing
Rockstar CMO:
- The Beat Newsletter
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
Track List:
- Piano Music is by Johnny Easton, shared under a creative commons license
- We’ll be right back by Stienski & Mass Media – on YouTube
- Jump in the Pool by Friendly Fires – on YouTube
Learn more about your ad choices. Visit megaphone.fm/adchoices
Sign up to get updates from us
Proud Member of MPN
Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts