The Rockstar CMO F'in' Marketing Podcast

Episodes

July 16, 2022

The Cathy Breaks Up with Your Website, Kurt Genden of TrueVoice and R…

This week Cathy McKnight discusses a presentation she gave at ContentTech, we meet Kurt Genden co-founder of TrueVoice and Robert Rose talks about the sexy business of a content audit.

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July 9, 2022

The Cathy has 7 Things, James Scherer on Content and Robert Knows Wha…

This week Cathy McKnight steps in for Jeff and discusses the keys to digital success, James Scherer, VP Growth for Codeless is our guest and Robert Rose asks do you know what you don't know over a cocktail in our …

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July 2, 2022

The Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and …

This week Jeff Clark discusses how to know when to say “no”, Rebecca Biestman, CMO of Reputation talks about the role of the CMO in developing corporate strategy and Robert Rose discusses purpose vs growth in our marketing.

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June 25, 2022

The Content Sausage Factory, Christopher Willis Returns and is that a…

This week Jeff and Ian dive in the Rockstar CMO Swimming Pool, Christopher Willis CMO at Acrolinx and Robert shares a story about fish in the Rockstar CMO virtual bar.

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June 18, 2022

The 5 Principles of B2B with Jeff, Cathy's Uncharted Journey and Robe…

This week Jeff and Ian dive into a recent B2B report from LinkedIn, Cathy McKnight returns to share a passion project and Robert encourages us too take stock of the half year over a cocktail.

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June 11, 2022

The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Askin…

This week Jeff Clark talks about the hard soft stuff of marketing technology, our guest is Melissa Moody, Co-founder and Head of Marketing at Gated and over a cocktail Robert Rose has a different take on finding your why

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June 4, 2022

The Martech Industrial Complex, Test-Driven Marketing with Tim Parkin…

Jeff Clark shares some great advice on taming your marketing technology, our guest is global marketing consultant Tim Parkin and Robert Rose discussing investing in brand in the Rockstar CMO bar.

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May 28, 2022

The Winning in Change, Harry Morton on Podcasting and Personalisation…

This week Ian Truscott and Jeff Clark discuss Winning During Changing Times, Harry Morton, CEO of Lower Street shares tips on commercial podcasting and Robert Rose talks about personalisation in our virtual bar.

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May 21, 2022

The What the F is PLG with Jeff, Strategy Sprints with Simon Severino…

Jeff and Ian discuss a new acronym; PLG - Product Led Growth, Simon Severino of Strategy Sprints is our guest and Robert Rose discusses our dependency on data over a cocktail.

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May 14, 2022

#114 - The Dip Into the Swimming Pool with Jeff, Constantly Learning …

This week Jeff Clark and Ian Truscott take a dip into the Rockstar CMO Swimming Pool, Ian chats with Avocet Communications CEO Lori Jones and Robert Rose ponders dating our content in the Rockstar CMO virtual bar.

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May 7, 2022

#113 The Ian, Jeff and Simon Grab MOps (Marketing Ops) and Robert Gra…

Ian Truscott and Jeff Clark are joined by Marketing Operations expert Simon Daniels and Robert Rose gets topical with a chat over a cocktail about Elon Musk and rented land

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April 30, 2022

#112 - The Jeff Shares Tips for Brand Research, Matthew Woodget has a…

This week Ian chats with Jeff Clark as he shares some simple tips for brand research, Ian's guest is Matthew Woodget of Go Narrative, and over a cocktail Robert Rose suggests we back away from tech.

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April 23, 2022

#111 - The A.I. and Marketing with Jeff, Brand Strategy and Innovatio…

Ian and Jeff discuss A.I in marketing, Jo Janssen makes her podcast debut talking about strategy and innovation in B2C and Robert shares a thought about waiting to speak in the Rockstar CMO virtual bar.

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April 16, 2022

#110 The Jeff Walks Like An Egyptian, Chris Smith Shares The Conversi…

Jeff Clark is inspired by the pyramids in storytelling, author and agency founder Chris Smith talks about his book The Conversion Code and Robert Rose shares his advice for managing up over a cocktail in the virtual bar.

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April 9, 2022

#109 - The Challenger Brand with Jeff, 3 Marketing Thoughts with Ian …

This week Jeff Clark discusses being a challenger brand with our host Ian Truscott, Ian then shares 3 marketing thoughts before joining Robert in the virtual bar for a chat about being strategic.

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April 2, 2022

#108 - The Journeys with Jeff, Tim Hines the Marketing Starter and Ro…

Ian Truscott and Jeff Clark discuss five different B2B buyers models, Ian's guest is the Marketing Starter Tim Hines and Robert Rose shares how to unlock content from your experts..

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March 26, 2022

#107 - The Jeff Clark's 5th F'in' Marketing Fundamental, Jill Ransome…

Our host Ian Truscott concludes the 5 F'in' Marketing Fundamentals series with Jeff Clark, he chats with Jill Ransome, CMO of Jitterbit and winds down the week with a cocktail with Robert Rose to discuss content quality versus quantity

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March 19, 2022

#106 - The 4th Fin' Marketing Fundamental with Jeff, Content Matters …

Jeff Clark and Ian Truscott discuss the fourth of their 5 F'in' Marketing Fundamentals, the customer journey. Cathy McKnight joins Ian for a chat about content strategy and Robert Rose is the virtual bar contemplating walking a tightrope and executing …

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March 12, 2022

#105: The Third F'in' Marketing Fundamental with Jeff Clark, Kerry Cu…

Jeff Clark and Ian Truscott discuss the third f'in marketing fundamental, communicating the story. Kerry Cunningham former Forrester Research Director joins to talk about B2B demand generation and Robert Rose shares a story about the pope in the pool over …

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March 5, 2022

#104 - The Jeff on F'in' Research, Rob and Kennedy are Email Marketin…

In the f'in' marketing fundamentals series Ian and Jeff discuss market research, Rob and Kennedy, the Email Marketing Heroes are this weeks guests and Robert brings some measurement to the Rockstar CMO virtual bar.

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Feb. 26, 2022

#103 - The Dream of Data with Steffen Hedebrandt, Branding with Jeff…

This week we dive into Branding with Jeff Clark, Dreamdata CMO Steffen Hedebrandt is our guest and Robert Rose brings a thought about donuts to the Rockstar CMO virtual bar.

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Feb. 19, 2022

#102 - The F'in' Marketing Fundamentals, Chris Lynch from Mindtickle …

We start a new series with Jeff Clark discussing the f'in' marketing fundamentals, Chris Lynch CMO of Mindtickle is the guest this week and Robert Rose brings a wicked problem to our virtual bar.

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Feb. 12, 2022

#101 - The Jeff Clark Part II, Influencing with Gordon and Being the …

Part two of Ian's chat with Jeff Clark, we learn about being an influencer with Gordon Glenister and being the director of your content strategy with Robert Rose.

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Feb. 5, 2022

#100 - The Jeff's Story, Win/Loss with Ken Schwarz and Popular Conten…

We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in the Rockstar CMO virtual bar with Robert Rose

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