Dec. 3, 2022

The ARTE in Campaigns, Making Time for Strategy with Richard Medcalf and a Dip into the Purple Ocean with a Cocktail Episode

The ARTE in Campaigns, Making Time for Strategy with Richard Medcalf and a Dip into the Purple Ocean with a Cocktail Episode

This week Jeff Clark talks about creating Awareness, Revenue, Trust and Enablement (ARTE) in campaigns, executive coach Richard Medcalf returns to talk about making time for strategy and Robert Rose suggests a dip into the purple ocean over a cocktail.


This week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, about bringing ARTE (Awareness, Revenue, Trust and Enablement) to campaigns, following on from their previous conversations about personas.

Richard Medcalf, the founder of Xquadrant, an executive coach and leadership consultant, returns to the show, going backstage with Ian to discuss his new book Making Time for Strategy and discuss the four key success factors that Richard has uncovered in his work with exceptional founders and CEOs and their teams - Tactics, Influence, Mindset, Environment (T.I.M.E.).

Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a thought about differentiation, and how to find your purple ocean.

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

Enjoy!

The Links 

(if you can’t see them, please stop by https://rockstarcmo.com)

The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

 

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