The Rockstar CMO F'in' Marketing Podcast

Season 1

Jan. 14, 2023

The Four Steps to ARTful Campaigns, Aaron Temple, the Unapologetic Ec…

This week Jeff Clark shares four steps for creating campaigns that deliver ART, we go backstage with the owner of brand and strategy agency Three Over Four, Aaron Temple and Robert Rose talks brand over a cocktail.

Listen to the Episode
Jan. 7, 2023

The New Year's Marketing Resolutions, Getting an Education with Matt …

This week Seth Golden pops in for his prediction for 2023, Jeff Clark is back sharing his marketing resolutions, we go backstage with sought after marketing trainer Matt Bailey and we ponder Robert Rose's word of 2023 over a cocktail.

Listen to the Episode
Dec. 31, 2022

The Ending the Year Under the Influence with Jason Falls and Beth Tor…

This week Ian catches up with Jason Falls, author of Winfluence to chat about his new role, we go backstage with analysts relations expert Beth Torrie and Robert Rose makes his predictions for 2023 in the virtual bar.

Listen to the Episode
Dec. 24, 2022

The Metaverse and Marketing Gifts Holiday Special Episode

This week Ian Truscott dives into the metaverse with omnichannel and digital experience experts Noz Urbina and Mark Demeny and Robert Rose shares what he'd like under his marketing Christmas tree this year.

Listen to the Episode
Dec. 17, 2022

The Predictions Pick, Revealing the De-Positioning Secret and Writing…

This week Jeff Clark picks four predictions for 2023, Todd Irwin returns to discuss de-positioning, how it's worked for Starbucks and Apple and over a cocktail Robert Rose talks about AI and content.

Listen to the Episode
Dec. 10, 2022

The Tech Stack Grinch, 12 Pitfalls for CMOs and a Where Content Lives…

This week inspired by a Forrester predictions webinar Jeff Clark discusses spending less on marketing technology, Grant Johnson CMO Emburse returns to share is 12 CMO pitfalls and Robert Rose asks where content lives over a cocktail.

Listen to the Episode
Dec. 3, 2022

The ARTE in Campaigns, Making Time for Strategy with Richard Medcalf …

This week Jeff Clark talks about creating Awareness, Revenue, Trust and Enablement (ARTE) in campaigns, executive coach Richard Medcalf returns to talk about making time for strategy and Robert Rose suggests a dip into the purple ocean over a cocktail.

Listen to the Episode
Nov. 26, 2022

The Thanks or No Thanks, Backstage with ABM Expert Alisa Groocock and…

This week our host Ian Truscott asks Jeff Clark whether he'd say thanks or no thanks to bunch of marketing topics, our guest is experienced marketer and analyst Alisa Groocock and Robert Rose shares a Thanksgiving cocktail

Listen to the Episode
Nov. 19, 2022

The Applying Personas, Discover Your Leadership Style with Robert Jor…

This week Jeff Clark and Ian Truscott dive back into B2B personas and how to apply them, our guest is Robert Jordon the co-founder InterimExecs who discusses his book and Robert Rose shares advice on SEO and content marketing over a cocktail.

Listen to the Episode
Nov. 12, 2022

The Personas 7 Steps, Kelley Troia from Clandestine Events and Goals …

This week Jeff Clark and Ian Truscott discuss seven steps to defining personas, we go backstage with Kelley Troia from Clandestine Events to talk about sports event sponsorship and Robert Rose shares advice on goals over a cocktail.

Listen to the Episode
Nov. 5, 2022

The Hola to Opportunities, Ariadna Navarro of VSA Partners and Storyt…

This week Jeff and Ian discuss MQL's and opportunities, our guest is Ariadna Navarro of VSA Partners and we chat about branding and Robert is in the bar talking about story telling.

Listen to the Episode
Oct. 29, 2022

The Time to Step It Up Marketing Your B2B Tech, Cathy's Uncharted Jou…

This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns and shares her uncharted journey and over a cocktail Robert Rose wants to ban info dumps.

Listen to the Episode
Oct. 22, 2022

The Personalization in the Pool, Branding with Todd Irwin and the Nig…

This week Jeff Clark is by the Rockstar CMO Swimming Pool discussing personalization, Ian Truscott goes backstage with Todd Irwin Chief Strategy Officer and Founder at Fazer and Robert Rose scares us with tech over a Halloween cocktail.

Listen to the Episode
Oct. 15, 2022

The Under the Influence, Dip into DAO's with Film.io co-creator Don R…

This week Jeff Clark discussed Influencer Marketing, our guest is Don Richmond CMO IngredientX and co-creator Don Richmond and Robert Rose discusses skills over a cocktail.

Listen to the Episode
Oct. 8, 2022

The Anthropology in the Studio, Backstage with Grant Johnson, CMO Emb…

This week Jeff Clark is inspired by a webinar to discuss feelings in marketing, Ian goes backstage with Grant Johnson, CMO Emburse and over a cocktail Robert Rose suggests we need a marketing showrunner.

Listen to the Episode
Oct. 1, 2022

The All That Glitters Ain't Martech Gold, Max Koziolek on Conversatio…

This week Jeff shares 7 lessons on buying marketing technology, Ian chats with Max Koziolek founder of Spectrm about conversational marketing and Robert suggest turning marketing stakeholders into investors.

Listen to the Episode
Sept. 24, 2022

The CDP's, Thinking Like a Brand not a Bank and a Cocktail for the Bu…

This week Jeff Clark gives a primer on CDPs (Customer Data Platforms), Liz High discusses her new book Think Like a Brand not a Bank and Robert Rose discusses the needs of the buyer over a cocktail.

Listen to the Episode
Sept. 17, 2022

The Revenue Operations, Galina Sobolev CMO of Stylescan and a Cocktai…

This week Jeff Clark and Ian Truscott discuss whether revenue operations is a one hit wonder or wonder wall, our guest is fashion designer and CMO of StyleScan Galina Sobolev and Robert Rose shares some thoughts from this week's Content Marketing World.

Listen to the Episode
Sept. 10, 2022

The Come Together with Agencies, Andrew Davies from Paddle and Market…

This week in the Marketing Studio, Jeff Clark shares his advice on working with agencies, we go backstage with Andrew Davies the CMO at Paddle and Robert Rose suggests we approach content marketing like golf in the Rockstar CMO bar.

Listen to the Episode
Sept. 3, 2022

The Product Marketing for Growth, Startup Marketing with Seth Goldste…

This week in the marketing studio Jeff Clark discusses product marketing for growth, we go backstage with agency founder Seth Goldstein and Robert Rose talks about change over a cocktail.in the virtual bar.

Listen to the Episode
Aug. 27, 2022

The Enabling our Teams with Jeff, The Trouble with CMOs with Irene an…

This week Jeff Clark talks about enabling our marketing teams, Ian Truscott chats with friend of the show Irene Nehrkorn-Kayn on the trouble with CMOs and Robert Rose talks differentiating through execution over a cocktail

Listen to the Episode
Aug. 20, 2022

The Jeff's in the Pool with A.I, Backstage with Leila Modarres, CMO A…

This week Jeff Clark discusses a candidate for our portal to marketing to hell; A.I. We go backstage with Apexon's CMO Leila Modarres and in the virtual bar Robert Rose discusses content for sales over a Tom Cruise cocktail.

Listen to the Episode
Aug. 13, 2022

The Planning vs Strategy with Jeff Clark, Joyce Yeung, Head of Market…

This week Jeff discusses planning vs strategy, we go backstage with startup marketer Joyce Yeung, Head of Marketing at Seurat Technologies and Robert shares a story of two clients, with very different technology challenges.

Listen to the Episode
Aug. 6, 2022

The Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorense…

This week Jeff Clark comments on an article from The Media Leader that states marketing is facing a talent crises, our guest is Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose ponders what inspires us over a cocktail.

Listen to the Episode