This week Jeff Clark, Rockstar CMO Advisor is back and we continue to discuss marketing planning, focusing on the importance of understanding customer needs and balancing planning with execution, especially for new marketing leaders.
We kick off a mini-series with Christina Del Villar who appeared on episode 64 of the show, talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy and we dive into the detail of what G.R.I.T means, starting with the G - Go-to-Market.
If you missed the last time Christina was on the show, Christina is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale. With 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for new product launches, acquisitions, and IPOs, particularly for high-growth companies.
We finish the week in the Rockstar CMO virtual bar where we find Robert Rose, Chief Trouble Maker at The Content Advisory thinking about how we need a proper job.
Mentioned in this weeks episode: