This week, we continue to discuss 'Privacy: The Marketers Dilemma' as I chat with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester and we talk about gaining trust along a customers journey that often starts without us.
We talk a lot on this show about the relationship between marketing and sales, so this week's interview guest is Alexander Low who has over 15 years of business development experience, has spent the last 4 years helping sales and marketing teams understand how to build social media and the behavior changes required, into their go-to-market strategy. Recently he joined a good friend of the show Kate Bradley Chernis at Lately an A.I. driven content creation, scheduling, and amplification technology company, where he heads up their enterprise business.
Finally, I escape lockdown in the Rockstar CMO virtual bar for the 50th time, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we discuss the myopia of deciding a content strategy from search data.
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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.