In this episode, Ian Truscott, Founding Editor of RockstarCMO.com catches up with Kate Bradley Chernis, Co-Founder & CEO of Lately, an A.I. powered social media marketing platform. Kate’s hugely popular Backstage Q&A has been regularly in our TOP TEN most popular articles as her story clearly caught the attention of you guys, our readers.
In this conversation, we learn about Kate’s path to marketing, from reaching 20 million listeners as Music Director and DJ at Sirius/X.M. to building products and her own agency (working with Walmart no less).
Kate is a serial entrepreneur, and aside from starting as a DJ, her journey is far from typical, it started with sexual harassment, some fatherly advice, and 9 pages of a book that was a gift from her husband (The Furnace) – intrigued? You ought to listen.
They also dig into what we, as marketers, can learn from being a radio D.J. The influence of Bryan Karmer and the idea of marketing H2H (Human to Human) and, of course, discuss what she would like to throw into the Rockstar CMO Swimming Pool, our portal to hell for all the bullshit and snake oil of the marketing business.
A fun, inspiring, and insightful conversation. Enjoy!