The Rockstar CMO F'in' Marketing Podcast

Season 1

Oct. 29, 2022

The Time to Step It Up Marketing Your B2B Tech, Cathy's Uncharted Jou…

This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns and shares her uncharted journey and over a cocktail Robert Rose wants to ban info dumps.

Episode page
Oct. 22, 2022

The Personalization in the Pool, Branding with Todd Irwin and the Nig…

This week Jeff Clark is by the Rockstar CMO Swimming Pool discussing personalization, Ian Truscott goes backstage with Todd Irwin Chief Strategy Officer and Founder at Fazer and Robert Rose scares us with tech over a Halloween cocktail.

Episode page
Oct. 15, 2022

The Under the Influence, Dip into DAO's with Film.io co-creator Don R…

This week Jeff Clark discussed Influencer Marketing, our guest is Don Richmond CMO IngredientX and co-creator Don Richmond and Robert Rose discusses skills over a cocktail.

Episode page
Oct. 8, 2022

The Anthropology in the Studio, Backstage with Grant Johnson, CMO Emb…

This week Jeff Clark is inspired by a webinar to discuss feelings in marketing, Ian goes backstage with Grant Johnson, CMO Emburse and over a cocktail Robert Rose suggests we need a marketing showrunner.

Episode page
Oct. 1, 2022

The All That Glitters Ain't Martech Gold, Max Koziolek on Conversatio…

This week Jeff shares 7 lessons on buying marketing technology, Ian chats with Max Koziolek founder of Spectrm about conversational marketing and Robert suggest turning marketing stakeholders into investors.

Episode page
Sept. 24, 2022

The CDP's, Thinking Like a Brand not a Bank and a Cocktail for the Bu…

This week Jeff Clark gives a primer on CDPs (Customer Data Platforms), Liz High discusses her new book Think Like a Brand not a Bank and Robert Rose discusses the needs of the buyer over a cocktail.

Episode page
Sept. 17, 2022

The Revenue Operations, Galina Sobolev CMO of Stylescan and a Cocktai…

This week Jeff Clark and Ian Truscott discuss whether revenue operations is a one hit wonder or wonder wall, our guest is fashion designer and CMO of StyleScan Galina Sobolev and Robert Rose shares some thoughts from this week's Content …

Episode page
Sept. 10, 2022

The Come Together with Agencies, Andrew Davies from Paddle and Market…

This week in the Marketing Studio, Jeff Clark shares his advice on working with agencies, we go backstage with Andrew Davies the CMO at Paddle and Robert Rose suggests we approach content marketing like golf in the Rockstar CMO bar.

Episode page
Sept. 3, 2022

The Product Marketing for Growth, Startup Marketing with Seth Goldste…

This week in the marketing studio Jeff Clark discusses product marketing for growth, we go backstage with agency founder Seth Goldstein and Robert Rose talks about change over a cocktail.in the virtual bar.

Episode page
Aug. 27, 2022

The Enabling our Teams with Jeff, The Trouble with CMOs with Irene an…

This week Jeff Clark talks about enabling our marketing teams, Ian Truscott chats with friend of the show Irene Nehrkorn-Kayn on the trouble with CMOs and Robert Rose talks differentiating through execution over a cocktail

Episode page
Aug. 20, 2022

The Jeff's in the Pool with A.I, Backstage with Leila Modarres, CMO A…

This week Jeff Clark discusses a candidate for our portal to marketing to hell; A.I. We go backstage with Apexon's CMO Leila Modarres and in the virtual bar Robert Rose discusses content for sales over a Tom Cruise cocktail.

Episode page
Aug. 13, 2022

The Planning vs Strategy with Jeff Clark, Joyce Yeung, Head of Market…

This week Jeff discusses planning vs strategy, we go backstage with startup marketer Joyce Yeung, Head of Marketing at Seurat Technologies and Robert shares a story of two clients, with very different technology challenges.

Episode page
Aug. 6, 2022

The Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorense…

This week Jeff Clark comments on an article from The Media Leader that states marketing is facing a talent crises, our guest is Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose ponders what inspires us over a cocktail.

Episode page
July 30, 2022

The Brand Naming with Jeff, PR and Music with Michelle Andersen and R…

This week the topic for the Marketing Studio with Jeff Clark is brand naming, our guest is VP of NextTech Communications, Michelle Anderson and Robert Rose talks about raising the bar over a cocktail in the Rockstar CMO virtual bar.

Episode page
July 23, 2022

The Brand Building is Back, Jeff Clark is Back and Robert Rose Brings…

This week, as his guest postponed, Ian talks about brand building as a marketing multiplier, Jeff is back to talk about where to start with branding and Robert is in the virtual bar doing more with less over a classic …

Episode page
July 16, 2022

The Cathy Breaks Up with Your Website, Kurt Genden of TrueVoice and R…

This week Cathy McKnight discusses a presentation she gave at ContentTech, we meet Kurt Genden co-founder of TrueVoice and Robert Rose talks about the sexy business of a content audit.

Episode page
July 9, 2022

The Cathy has 7 Things, James Scherer on Content and Robert Knows Wha…

This week Cathy McKnight steps in for Jeff and discusses the keys to digital success, James Scherer, VP Growth for Codeless is our guest and Robert Rose asks do you know what you don't know over a cocktail in our …

Episode page
July 2, 2022

The Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and …

This week Jeff Clark discusses how to know when to say “no”, Rebecca Biestman, CMO of Reputation talks about the role of the CMO in developing corporate strategy and Robert Rose discusses purpose vs growth in our marketing.

Episode page
June 25, 2022

The Content Sausage Factory, Christopher Willis Returns and is that a…

This week Jeff and Ian dive in the Rockstar CMO Swimming Pool, Christopher Willis CMO at Acrolinx and Robert shares a story about fish in the Rockstar CMO virtual bar.

Episode page
June 18, 2022

The 5 Principles of B2B with Jeff, Cathy's Uncharted Journey and Robe…

This week Jeff and Ian dive into a recent B2B report from LinkedIn, Cathy McKnight returns to share a passion project and Robert encourages us too take stock of the half year over a cocktail.

Episode page
June 11, 2022

The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Askin…

This week Jeff Clark talks about the hard soft stuff of marketing technology, our guest is Melissa Moody, Co-founder and Head of Marketing at Gated and over a cocktail Robert Rose has a different take on finding your why

Episode page
June 4, 2022

The Martech Industrial Complex, Test-Driven Marketing with Tim Parkin…

Jeff Clark shares some great advice on taming your marketing technology, our guest is global marketing consultant Tim Parkin and Robert Rose discussing investing in brand in the Rockstar CMO bar.

Episode page
May 28, 2022

The Winning in Change, Harry Morton on Podcasting and Personalisation…

This week Ian Truscott and Jeff Clark discuss Winning During Changing Times, Harry Morton, CEO of Lower Street shares tips on commercial podcasting and Robert Rose talks about personalisation in our virtual bar.

Episode page
May 21, 2022

The What the F is PLG with Jeff, Strategy Sprints with Simon Severino…

Jeff and Ian discuss a new acronym; PLG - Product Led Growth, Simon Severino of Strategy Sprints is our guest and Robert Rose discusses our dependency on data over a cocktail.

Episode page