Nov. 27, 2021

The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode

The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode
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Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian Truscott shares a thought about giving thanks and asks if people are meeting the real you through your content.

Ian then chats with another Jeff, Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse, for a fascinating conversation about content, AI, and technology. 

Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. At MarketMuse,  he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a B2B technology publishing and lead generation leader.

Finally, our tradition, holiday or not, is to wind down from the week in the Rockstar CMO virtual bar. This week we find Robert Rosequoting Ellen Glasgow and suggesting we take a look at what we are doing, however successful our marketing is as "The only difference between a rut and a grave are the dimensions".


The people

Mentioned in this week’s episode:

Rockstar CMO: