The Rockstar CMO Studio: Cathy’s Orchestrated Content

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and Ian and Cathy dive into content operations and orchestration.

Is it more inside baseball wordy word bullshit, a technology platform or something that organizations really care about?

Some talking points from their conversation:

• Understanding content operations and orchestration

• The role of technology in content operations

• Content strategy and audience engagement

• Overcoming resistance to change in content operations

• Generative AI and its impact on content operations and orchestration

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

—

The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Cathy McKnight on LinkedIn

Mentioned this week:

• Seventh Bear

• Velocity B

• CMS Connect 25 - Boye & Company

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices