We start this episode with our final dive (for now) into the marketing greatest hits and pet peeves from the fabulous career of Julie Ogilvie, former VP Research Director from Sirrius Decisions/Forrester Research; this week, we discuss brand messaging.
This week's interview is with Thomas Peham, VP of Marketing at Storyblok, a headless CMS vendor built for both the developer and the marketer. As you’ll hear, Thomas is a respected SaaS marketing expert, and he’s run his own 'CMO as a Service' consultancy, is the former Head of Growth at Usersnap, where he helped grow revenue by 10x and Dynatrace that successfully IPO’d in 2019. We talk about the challenges of bringing B2B SaaS solutions to market, content management, and advice for marketers looking to create their own freelance consultancy.
Our visit to the Rockstar CMO virtual bar this week finds Robert Rose, Chief Trouble Maker at The Content Advisory, with a content marketing lesson from Hollywood.
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The wonderfulPiano Music is by Johnny Easton,shared under a creative commons license.