This week, in our ongoing 'Privacy: The Marketers Dilemma' segment, I chat with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester about how brands need to earn trust with consumers who are increasingly savvy and cynical about sharing their data.
For this week's interview, we stick with the Forrester alumni as Julie Ogilvie is former VP Principal Analyst for Forrester Research and we discuss Marketing Metrics: The Drunkard’s Search and how marketing today has become so dependent on data.
Julie's career in marketing has spanned three decades and innumerable business trends and transformations. She’s an unapologetic generalist, having worked in communications, brand, events, content, and digital marketing roles in both b2b and consumer businesses. She was a part of the marketing team that launched the wildly popular Iomega Zip Drive in the mid-90s, spent eight years as the VP of corporate marketing for e-learning leader SkillSoft, before finishing her career at Forrester Research.
Finally, I escape lockdown in the Rockstar CMO virtual bar, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we discuss the challenge of implementing change.
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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.