Our 52nd episode and our birthday!
There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonderwall section with a discussion about marketing education, inspired by a Mark Riston Twitter rant, with former Forrester Research Director and Rockstar CMO Advisor Jeff Clark.
Ian catches up with Ian Lowe, who returns to discuss his new role as CMO at eSSENTIAL Accessibility, and they discuss accessibility, a topic that should be of interest to any business or marketer.
And finally, in the Rockstar CMO virtual bar, Chief Trouble Maker at The Content Advisory, Robert Rose, shares his latest thoughts on how much content is enough content and how to avoid the emotional turmoil of witnessing the editorial redline blood bath.
Mentioned in this weeks episode: