Another packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with Jeff Clark, Rockstar CMO advisor, and former Sirrius Decisions/Forrester Research Director to decide if a marketing tune, topic, technique, or trend that everyone is talking about is a one-hit-wonder or Wonderwall. This week they discuss Data-driven marketing.
This week’s interview is with Christoph Trappe, a rock star content marketer, author, and speaker. They discuss his 4th book, Going Live, his journey from journalist to content marketer, and some advice from his many client engagements.
And finally, to escape the lockdown in London and to kick off the weekend, Ian joins Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, and they pour a cocktail, transport themselves to San Francisco and discuss the perils of zoom fatigue and what you can do about it.
Mentioned in this weeks episode: