The Budget Planning and The Only Way Out Is Through a Cocktail Episode

We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget.

For the first time in 88 episodes, the perils of delivering fresh guests on a weekly show have caught up with us or maybe we've been struck by the global just-in-time supply chain issues and the delivery of the guest we promised in last weeks show has been delayed.

But, that gives us a chance to slip into the  Rockstar CMO virtual bar early, Robert Rose, Chief Troublemaker at The Content Advisoryis there and he has a quote from a poem to share, and a conversation he had with a marketer, wishing they could start again, but is it true that the only way out is through, or could she do that?

The people

• Ian Truscott on LinkedInand Twitter 
• Jeff Clark on LinkedIn and Twitter
• Robert Rose on Twitter and LinkedIn

Mentioned in this week’s episode:

• Poem by Robert Frost - A Servant to Servants
• Robert's The Content Advisory Blog

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM
• Rockstar CMO Advisors

Music:

•  Piano Music is by Johnny Easton, shared under a creative commons license
• Pink Floyd Moneyon Spotify

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