June 18, 2022

The 5 Principles of B2B with Jeff, Cathy's Uncharted Journey and Robert Advices Reflection over a Cocktail Episode

The 5 Principles of B2B with Jeff, Cathy's Uncharted Journey and Robert Advices Reflection over a Cocktail Episode

This week Jeff and Ian dive into a recent B2B report from LinkedIn, Cathy McKnight returns to share a passion project and Robert encourages us too take stock of the half year over a cocktail.


This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss a recent report published by LinkedIn - The 5 Principles Of Growth In B2B Marketing - Empirical Observations on B2B Effectiveness.

Ian chats with one of his favourite industry chums, Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory who returns for her fourth appearance on the show. Cathy has over 20 years of global experience and expertise in content strategy, content management, intranets, customer experience and the tech that help make these things happen. With this experience, she has helped dozens of companies realize their content, marketing and communication objectives, leading strategic business transformation initiatives and the detailed execution of enterprise technology implementations. This week we discuss her passion project, Unchartered Journeys, a podcast telling the stories of some amazing women.

Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, the Chief Trouble Maker at The Content Advisory. We stay close to home for a virtual cocktail as Robert shares five questions we should ask ourselves as we head to the middle of the year and shares a little bit about a new project - Experience Advisors.

 

Enjoy!

 

The people:

 

The mentions:

 

The music:

 

Learn more about your ad choices. Visit megaphone.fm/adchoices