Rockstar CMO FM #33: The Sabrina "The Wordpress Witch" Chevannes, Robert Rose, and a Cocktail Episode

In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares what's new in the publication, chats with Sabrina Chevannes, Founder & MD of Complex Creative, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.

---

Ian opens the virtual pages of the latest issue of Rockstar CMO and points us at The Life for Rent Issue as our house band of marketing writers and Rockstar CMOs discuss building their brands on the rented land of big tech social media channels or building an audience on something they own.

This week's interview is with Sabrina Chevannes, Founder & MD of Complex Creative, and she shares her experience of founding an agency, her background studying law and medicine, chess, managing an agency during a pandemic, and the age-old question - is WordPress a CMS?

Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a cocktail and they discuss the leading questions in marketing and brand storytelling.

Enjoy!


Links

• Sabrina on LinkedIn and Twitter
• Sabrina's company: Complex Creative
• Robert Rose on Twitter and LinkedIn 
• Robert Rose at The Content Advisory
• PNR With This Old Marketing Podcast
• #FridayConcoction

--

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

--

You can subscribe on all good podcasting platforms (and some rubbish ones too), including  Apple Podcasts | Spotify | Stitcher | Many others