In this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into the publications virtual pages and suggests something to take a look at, he chats to the CMO of Recorded Future Tom Wentworth and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail.
The story plucked out of the pages of Rockstar CMO this week is by Robert Rose The Ordinary Seat at the Extraordinary Table where Robert encourages us to pay less attention to the hustle of creating new and different and get mindful about the ordinary to be extraordinary.
In the interview section, Ian chats with Tom Wentworth, CMO of Recorded Future. They start the conversation reminiscing about programming as kids on a TI99/4a and typing in games form the back of the early computing magazines. Tom reveals the dirty secrets of being a sales engineer in the early days of selling content management solutions or digital experience platforms as the cool kids call them now. They chat about The Record a web publication he's just launched at Recorded Future and the power of research in content marketing, that he believes is the superpower of his marketing team. And finally, he throws marketing technology into the Rockstar CMO Swimming Pool.
Robert Rose keeps it simple with the cocktail in the virtual Rockstar CMO bar and they discuss bringing content marketing in-house and getting the balance right working with agencies.
The wonderful Piano Music is by Johnny Easton shared under creative commons license