July 18, 2020

Rockstar CMO FM #19 Emily Binder, The Choice Factory and a Cocktail

Rockstar CMO FM #19 Emily Binder, The Choice Factory and a Cocktail
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This week Ian Truscott, Founding Editor of Rockstar CMO suggests an article to take a look at in the virtual pages of Rockstar CMO, brings us an interview with a rockstar marketing expert, and retires to the virtual Rockstar CMO bar with a cocktail.

The article Ian suggests you take a look at is an interview with Richards Shotton, author of The Choice Factory, in the Tales from The Tour Bus series. Aside from sharing some comments about the article, Ian talks about Richard's book The Choice Factory, one of his favorite marketing books from last year.

This week's guest is Emily Binder, the Chief Strategist of Beetle Moment Marketing, a voice-first consultancy. Voice is a hot topic and it's a fascinating conversation, that was not just about voice but we get some really good insights from her marketing career.

Ian again finds Robert Rose, Chief Troublemaker at The Content Advisory in the virtual Rockstar CMO bar, he suggests a cocktail to get our weekends going and one marketing thought we might consider while you sip it in a dream location. 


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Piano Music by Johnny Easton shared under creative commons license.