June 5, 2020
Rockstar CMO FM #13 It matters, David Howland and a Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from our publication, he chats to marketing leader David Howland and again joins Robert Rose for a cocktail.
In light of the current events in the US, if you are looking to do more than just publish a social post with a black background Ian suggests you check out a previous issue of Rockstar CMO: The People Are People Issue. This issue is named after the Depeche Mode song "People Are People" and is focused on diversity. It contains some great advice from our contributors, in particular, the work ofL.Michelle Smithand Sydni Craig Hart, in promoting diversity, black businesses, and minority entrepreneurs, and he recommends Michelle's culture soup podcast.
In his catch-up with David Howland (who we first interviewed last year for a backstage Q&A), we learn about what inspires this CMO, from his first job as a cabinet maker, through leading a digital marketing transformation at Nasdaq and his role as CMO at Longview solutions. And, why he wants to chuck "That Marketing has never led to a single closed-won deal? Or that often repeated critique of marketing and brand awareness as ineffective and soft" into the Rockstar CMO Swimming Pool.
And finally, we unwind with a cocktail with Robert Rose, Chief Trouble Maker at The Content Advisory, who's one thought is about creativity and the upcoming Content Tech Summit.
And please get in touch if you have any feedback -@rockstarcmo on Twiter or through this contact form.
Enjoy!
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Links:
- The People Are People Issue
- Tuesday 2¢: What we all do matters
- Tales from the Tour Bus with Sydni Craig Hart
- L.Michelle Smith's Culture Soup Podcast
- Backstage with David Howland
- David Howland on LinkedIn
- David Howland on Twitter
- Robert Rose at The Content Advisory
- The Content Tech Summit
- #FridayConcoction
Piano Music by Johnny Easton Shared Under Creative Commons License
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts