Episodes

This week, Ian and Jeff return to the topic of budget benchmarking, picking six hits from six industry reports.

This week in The Rose and Rockstar, Ian and Robert discuss budgeting and the experience and techniques from Robert’s broad range of clients.

This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.

This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our content.

This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.

This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.

This week Ian and Jeff are joined by a special guest, Simon Daniels, for his take on the 6Sense Inspire event.

This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.

Ian and Jeff discuss event planning, inspired by a recently published report from Forester that shared that budgets are flat or down for two-thirds of event teams.

This week, Robert couldn’t make it to the bar, so Ian goes solo with his ART.

This week, Cathy makes her monthly visit to the studio, and, inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a mar...

Ian and Jeff discuss a new role for the CMO, being the voice of the market, not just of marketing.

This week in The Rose and Rockstar, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to epistemology.

Ian and Jeff discuss an article that Ian wrote this month for CMSWire, “Customer Loyalty in the Experience Economy - the CMO's Perspective.”

This week in The Rose and Rockstar, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today.

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 - the hard stuff of getting the soft stuff rig...

This week in The Rose and Rockstar, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?

This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader's first 90 days.

This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.

Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals - The Machine.

This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their fourth f’in’ marketing fundamental - The Campaign.

This week in The Rose and Rockstar, Ian and Robert discuss the AI-dominated Google search experience and how this impacts our content marketing.