The Rockstar CMO F'in' Marketing Podcast


March 25, 2023

The OK with OKRs, Under the Influence with Yash Chavan from SARAL and…

This week Jeff Clark is back to chat about OKRs, we go backstage with marketing entrepreneur Yash Chavan and discuss influence marketing and Robert Rose is in the bar discussing process vs content people

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March 18, 2023

The DAM it's Theresa Regli and a Cocktail of Content with Robert Rose…

This week with Jeff still away Ian has an extended catch up with Theresa Regli, Chief Strategist at Vox Veritas Digital to discuss Digital Asset Management (DAM) and a Robert is the virtual bar talking content.

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March 11, 2023

The TLA TCA Takeover with Cathy McKnight and an IMC (Integrated Marke…

This week TCA (The Content Advisory) are in the house, with an extended interview with Chief Solver of Problems Cathy McKnight and Chief Trouble Maker Robert Rose shares a classic marketing lesson in the virtual bar

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March 4, 2023

The Building a Team, Positive Intelligence with Caroline Kay and a Co…

This week Jeff and Ian discuss building an effective marketing team, we go backstage with business and success coach Caroline Kay and over a cocktail Robert shares advice on being content first.

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Feb. 25, 2023

The Ideal Customer Profile, Casting Visions with Brandi Johnson and M…

This week Jeff and Ian discuss defining an Ideal Customer Profile, we go backstage with tech startup CEO Brand Johnson of The Coupon Bureau and Robert wonders if A.I would be better with a forgetful internet.

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Feb. 18, 2023

The Personal Branding for Execs, Assemblage by Emmanuel Probst and a …

This week Jeff discusses developing a personal brand for your executives, Ian goes backstage with Emmanuel Probst to discuss is book Assemblage and Robert is in bar talking about AI with a lesson from Dr. Seuss

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Feb. 11, 2023

The Podcast Gold Dust, Smart Branding with Dan White and a B2C Cockta…

This week Jeff Clark and Ian Truscott chat about whether podcasting is right for your B2B business, we go backstage with author Dan White and Robert Rose shares B2C content research over a cocktail.

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Feb. 4, 2023

The Do More with Less Groundhog Day, Space Marketing with Izzy and a …

This week Jeff and Ian celebrate the groundhog day message of doing more with less, we go backstage with Izzy House to talk about space marketing and Robert is not in the bar.

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Jan. 28, 2023

The F'in' Fundamentals, Backstage with Shamir Duverseau and a Cocktai…

This week in the marketing studio, Jeff and Ian discuss the Rockstar CMO 5 F'in' Marketing Fundamentals, we go backstage with co-founder of Smart Panda Labs Shamir Duverseau and Robert has a thought about data over a cocktail in our …

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Jan. 21, 2023

The Resisting Product Campaign Temptation, Backstage with Leslie Seme…

This week Jeff Clark discusses how to resist the B2B temptation for product based campaigns, Leslie Semegran, CMO, VEG joins us backstage and Robert Rose says cheers to 150 episodes in the virtual bar.

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Jan. 14, 2023

The Four Steps to ARTful Campaigns, Aaron Temple, the Unapologetic Ec…

This week Jeff Clark shares four steps for creating campaigns that deliver ART, we go backstage with the owner of brand and strategy agency Three Over Four, Aaron Temple and Robert Rose talks brand over a cocktail.

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Jan. 7, 2023

The New Year's Marketing Resolutions, Getting an Education with Matt …

This week Seth Golden pops in for his prediction for 2023, Jeff Clark is back sharing his marketing resolutions, we go backstage with sought after marketing trainer Matt Bailey and we ponder Robert Rose's word of 2023 over a cocktail.

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Dec. 31, 2022

The Ending the Year Under the Influence with Jason Falls and Beth Tor…

This week Ian catches up with Jason Falls, author of Winfluence to chat about his new role, we go backstage with analysts relations expert Beth Torrie and Robert Rose makes his predictions for 2023 in the virtual bar.

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Dec. 24, 2022

The Metaverse and Marketing Gifts Holiday Special Episode

This week Ian Truscott dives into the metaverse with omnichannel and digital experience experts Noz Urbina and Mark Demeny and Robert Rose shares what he'd like under his marketing Christmas tree this year.

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Dec. 17, 2022

The Predictions Pick, Revealing the De-Positioning Secret and Writing…

This week Jeff Clark picks four predictions for 2023, Todd Irwin returns to discuss de-positioning, how it's worked for Starbucks and Apple and over a cocktail Robert Rose talks about AI and content.

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Dec. 10, 2022

The Tech Stack Grinch, 12 Pitfalls for CMOs and a Where Content Lives…

This week inspired by a Forrester predictions webinar Jeff Clark discusses spending less on marketing technology, Grant Johnson CMO Emburse returns to share is 12 CMO pitfalls and Robert Rose asks where content lives over a cocktail.

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Dec. 3, 2022

The ARTE in Campaigns, Making Time for Strategy with Richard Medcalf …

This week Jeff Clark talks about creating Awareness, Revenue, Trust and Enablement (ARTE) in campaigns, executive coach Richard Medcalf returns to talk about making time for strategy and Robert Rose suggests a dip into the purple ocean over a cocktail.

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Nov. 30, 2022

Think Like A Brand #9 - Brand is the Business Case

In this mid-week short of market street knowledge, Liz High and Ian Truscott discuss the Interband Global Brand Study, what makes a great brand and why this is important.

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Nov. 26, 2022

The Thanks or No Thanks, Backstage with ABM Expert Alisa Groocock and…

This week our host Ian Truscott asks Jeff Clark whether he'd say thanks or no thanks to bunch of marketing topics, our guest is experienced marketer and analyst Alisa Groocock and Robert Rose shares a Thanksgiving cocktail

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Nov. 23, 2022

Think like a Brand #8 - Coach and Compose with Ramen Noodles

This week Liz High and Ian Truscott discuss examples of the coach and compose principle from her book, including Whole Foods, Mint and Seismic

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Nov. 19, 2022

The Applying Personas, Discover Your Leadership Style with Robert Jor…

This week Jeff Clark and Ian Truscott dive back into B2B personas and how to apply them, our guest is Robert Jordon the co-founder InterimExecs who discusses his book and Robert Rose shares advice on SEO and content marketing over …

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Nov. 12, 2022

The Personas 7 Steps, Kelley Troia from Clandestine Events and Goals …

This week Jeff Clark and Ian Truscott discuss seven steps to defining personas, we go backstage with Kelley Troia from Clandestine Events to talk about sports event sponsorship and Robert Rose shares advice on goals over a cocktail.

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Nov. 9, 2022

Think like a Brand #7 - What happened to Marcus?

This week, Liz Hugh and Ian Truscott round off their discussion about her book "Think like a Brand not a Bank" and ask what happened to Marcus?

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Nov. 5, 2022

The Hola to Opportunities, Ariadna Navarro of VSA Partners and Storyt…

This week Jeff and Ian discuss MQL's and opportunities, our guest is Ariadna Navarro of VSA Partners and we chat about branding and Robert is in the bar talking about story telling.

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