The Rockstar CMO F'in' Marketing Podcast

Episodes

June 25, 2022

The Content Sausage Factory, Christopher Willis Returns and is that a…

This week Jeff and Ian dive in the Rockstar CMO Swimming Pool, Christopher Willis CMO at Acrolinx and Robert shares a story about…

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June 18, 2022

The 5 Principles of B2B with Jeff, Cathy's Uncharted Journey and Robe…

This week Jeff and Ian dive into a recent B2B report from LinkedIn, Cathy McKnight returns to share a passion project and Robert …

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June 11, 2022

The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Askin…

This week Jeff Clark talks about the hard soft stuff of marketing technology, our guest is Melissa Moody, Co-founder and Head of …

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June 4, 2022

The Martech Industrial Complex, Test-Driven Marketing with Tim Parkin…

Jeff Clark shares some great advice on taming your marketing technology, our guest is global marketing consultant Tim Parkin and …

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May 28, 2022

The Winning in Change, Harry Morton on Podcasting and Personalisation…

This week Ian Truscott and Jeff Clark discuss Winning During Changing Times, Harry Morton, CEO of Lower Street shares tips on com…

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May 21, 2022

The What the F is PLG with Jeff, Strategy Sprints with Simon Severino…

Jeff and Ian discuss a new acronym; PLG - Product Led Growth, Simon Severino of Strategy Sprints is our guest and Robert Rose dis…

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May 14, 2022

#114 - The Dip Into the Swimming Pool with Jeff, Constantly Learning …

This week Jeff Clark and Ian Truscott take a dip into the Rockstar CMO Swimming Pool, Ian chats with Avocet Communications CEO Lo…

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May 7, 2022

#113 The Ian, Jeff and Simon Grab MOps (Marketing Ops) and Robert Gra…

Ian Truscott and Jeff Clark are joined by Marketing Operations expert Simon Daniels and Robert Rose gets topical with a chat over…

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April 30, 2022

#112 - The Jeff Shares Tips for Brand Research, Matthew Woodget has a…

This week Ian chats with Jeff Clark as he shares some simple tips for brand research, Ian's guest is Matthew Woodget of Go Narrat…

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April 23, 2022

#111 - The A.I. and Marketing with Jeff, Brand Strategy and Innovatio…

Ian and Jeff discuss A.I in marketing, Jo Janssen makes her podcast debut talking about strategy and innovation in B2C and Robert…

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April 16, 2022

#110 The Jeff Walks Like An Egyptian, Chris Smith Shares The Conversi…

Jeff Clark is inspired by the pyramids in storytelling, author and agency founder Chris Smith talks about his book The Conversion…

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April 9, 2022

#109 - The Challenger Brand with Jeff, 3 Marketing Thoughts with Ian …

This week Jeff Clark discusses being a challenger brand with our host Ian Truscott, Ian then shares 3 marketing thoughts before j…

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April 2, 2022

#108 - The Journeys with Jeff, Tim Hines the Marketing Starter and Ro…

Ian Truscott and Jeff Clark discuss five different B2B buyers models, Ian's guest is the Marketing Starter Tim Hines and Robert R…

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March 26, 2022

#107 - The Jeff Clark's 5th F'in' Marketing Fundamental, Jill Ransome…

Our host Ian Truscott concludes the 5 F'in' Marketing Fundamentals series with Jeff Clark, he chats with Jill Ransome, CMO of Jit…

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March 19, 2022

#106 - The 4th Fin' Marketing Fundamental with Jeff, Content Matters …

Jeff Clark and Ian Truscott discuss the fourth of their 5 F'in' Marketing Fundamentals, the customer journey. Cathy McKnight join…

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March 12, 2022

#105: The Third F'in' Marketing Fundamental with Jeff Clark, Kerry Cu…

Jeff Clark and Ian Truscott discuss the third f'in marketing fundamental, communicating the story. Kerry Cunningham former Forres…

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March 5, 2022

#104 - The Jeff on F'in' Research, Rob and Kennedy are Email Marketin…

In the f'in' marketing fundamentals series Ian and Jeff discuss market research, Rob and Kennedy, the Email Marketing Heroes are …

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Feb. 26, 2022

#103 - The Dream of Data with Steffen Hedebrandt, Branding with Jeff…

This week we dive into Branding with Jeff Clark, Dreamdata CMO Steffen Hedebrandt is our guest and Robert Rose brings a thought a…

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Feb. 19, 2022

#102 - The F'in' Marketing Fundamentals, Chris Lynch from Mindtickle …

We start a new series with Jeff Clark discussing the f'in' marketing fundamentals, Chris Lynch CMO of Mindtickle is the guest thi…

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Feb. 12, 2022

#101 - The Jeff Clark Part II, Influencing with Gordon and Being the …

Part two of Ian's chat with Jeff Clark, we learn about being an influencer with Gordon Glenister and being the director of your c…

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Feb. 5, 2022

#100 - The Jeff's Story, Win/Loss with Ken Schwarz and Popular Conten…

We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in th…

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Jan. 29, 2022

#99 - The Taking the P's, The Serious Business of CSR and Facts Don't…

We explore the marketing P's with Jeff Clark, Rebecca Biestman shares her experience with Corporate Social Responsibility and Rob…

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Jan. 22, 2022

#98 - The Six Marketing Books, Retail Relevancy and Building a Cockta…

Jeff and Ian each discuss 3 books that started their marketing education, Ted Rubin and John Andrews discuss their book Retail Re…

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Jan. 15, 2022

#97 - The We Need Education, We Don't Need No Top 10's and Catfishing…

Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish

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