Episodes
Think Like A Brand #9 - Brand is the Business Case
In this mid-week short of market street knowledge, Liz High and Ian Truscott discuss the Interband Global Brand Study, what makes…
The Thanks or No Thanks, Backstage with ABM Expert Alisa Groocock and…
This week our host Ian Truscott asks Jeff Clark whether he'd say thanks or no thanks to bunch of marketing topics, our guest is e…
Think like a Brand #8 - Coach and Compose with Ramen Noodles
This week Liz High and Ian Truscott discuss examples of the coach and compose principle from her book, including Whole Foods, Min…
The Applying Personas, Discover Your Leadership Style with Robert Jor…
This week Jeff Clark and Ian Truscott dive back into B2B personas and how to apply them, our guest is Robert Jordon the co-founde…
The Personas 7 Steps, Kelley Troia from Clandestine Events and Goals …
This week Jeff Clark and Ian Truscott discuss seven steps to defining personas, we go backstage with Kelley Troia from Clandestin…
Think like a Brand #7 - What happened to Marcus?
This week, Liz Hugh and Ian Truscott round off their discussion about her book "Think like a Brand not a Bank" and ask what happe…
The Hola to Opportunities, Ariadna Navarro of VSA Partners and Storyt…
This week Jeff and Ian discuss MQL's and opportunities, our guest is Ariadna Navarro of VSA Partners and we chat about branding a…
Think like a Brand #6 - Coach and Compose
This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fi…
The Time to Step It Up Marketing Your B2B Tech, Cathy's Uncharted Jou…
This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns a…
Think like a Brand #5 - Product Ain't What it Used to Be
This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fo…
The Personalization in the Pool, Branding with Todd Irwin and the Nig…
This week Jeff Clark is by the Rockstar CMO Swimming Pool discussing personalization, Ian Truscott goes backstage with Todd Irwin…
Think like a Brand #4 – Cue the remix!
In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and this week we …
The Under the Influence, Dip into DAO's with Film.io co-creator Don R…
This week Jeff Clark discussed Influencer Marketing, our guest is Don Richmond CMO IngredientX and co-creator Don Richmond and Ro…
Think like a Brand #3 - Embrace Tension and Create Contradictions
In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's second p…
The Anthropology in the Studio, Backstage with Grant Johnson, CMO Emb…
This week Jeff Clark is inspired by a webinar to discuss feelings in marketing, Ian goes backstage with Grant Johnson, CMO Emburs…
Think Like a Brand #2 - Sometimes Do The Counter-Intuitive Thing
In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's first pr…
The All That Glitters Ain't Martech Gold, Max Koziolek on Conversatio…
This week Jeff shares 7 lessons on buying marketing technology, Ian chats with Max Koziolek founder of Spectrm about conversation…
Think Like A Brand Special #1 - Intro and The Drug of Choice
In this special mid-week mini episode we dive into Liz High's book "Think Like a Brand, Not a Bank" and some of the data that sup…
The CDP's, Thinking Like a Brand not a Bank and a Cocktail for the Bu…
This week Jeff Clark gives a primer on CDPs (Customer Data Platforms), Liz High discusses her new book Think Like a Brand not a B…
The Revenue Operations, Galina Sobolev CMO of Stylescan and a Cocktai…
This week Jeff Clark and Ian Truscott discuss whether revenue operations is a one hit wonder or wonder wall, our guest is fashion…
The Come Together with Agencies, Andrew Davies from Paddle and Market…
This week in the Marketing Studio, Jeff Clark shares his advice on working with agencies, we go backstage with Andrew Davies the …
The Product Marketing for Growth, Startup Marketing with Seth Goldste…
This week in the marketing studio Jeff Clark discusses product marketing for growth, we go backstage with agency founder Seth Gol…
The Enabling our Teams with Jeff, The Trouble with CMOs with Irene an…
This week Jeff Clark talks about enabling our marketing teams, Ian Truscott chats with friend of the show Irene Nehrkorn-Kayn on …
The Jeff's in the Pool with A.I, Backstage with Leila Modarres, CMO A…
This week Jeff Clark discusses a candidate for our portal to marketing to hell; A.I. We go backstage with Apexon's CMO Leila Moda…