Jan. 16, 2021

#45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Cocktail Episode

#45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Cocktail Episode
Apple Podcasts podcast player badge
Spotify podcast player badge
Google Podcasts podcast player badge
Amazon Music podcast player badge
Overcast podcast player badge
Castro podcast player badge
Stitcher podcast player badge
iHeartRadio podcast player badge
PocketCasts podcast player badge
Podchaser podcast player badge
TuneIn podcast player badge
Deezer podcast player badge
Pandora podcast player badge
RSS Feed podcast player badge

In this week's episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders whether a marketing trend or technique is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with business and success coach Caroline Kay and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.


We kick off this week's packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, inspired by a Mark Ritson article in Marketing Weekthey discuss whether Digital Marketing is a One Hit Wonder or Wonderwall.

This week’s interview guest isCaroline Kay, a business and success coach who works with creative and service-led business owners to grow fast to make a bigger impact on the world.

Caroline has devised business development strategies for the world’s biggest brands and creative agencies. She now lives in Italy and runs her coaching business from London, York, and Rome, where Ian spoke to her.

Caroline first appeared on the podcast in July, and they catch-up on what lessons she has learned from her clients in 2020, some valuable advice for 2021, and they talk about her "Snippets of Genius" podcast.

And finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a wonderful discussion about raising our thought leadership game, to not just answer the potential customer's questions, but stimulate the next ones.




The wonderfulPiano Music is by Johnny Eastonshared under a creative commons license.


You can subscribe through  Apple PodcastsSpotify, and many others.