In this week's episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our resident straight-talking CMO, author, connector and provocateur, and CMO of Photofy. And again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.
Ted Rubin is a leading Social Marketing Strategist, International Keynote Speaker, CMO of Photofy, author, connector, provocateur.
In his usual energetic, straight-talking style Ted shares his experience, what attracted him to marketing, working with Seth Godin, the relationship between marketing and sales, the power of social media, what he means by Return on Relationship (#RonR) and looking people in the eye digitally.
Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar, for a boxing day conversation to round off the year's last episode.