In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for a third dip into her new book. He chats to Jeff Clark former Principal Analyst for Marketing Operations at Forrester SiriusDecisions, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.
This week the doctor is again back in the house, as Ian Truscott, Editor or Rockstar CMO, is again joined by Dr. Christine Bailey, the CMO at Valitor, and they take a third dip into her book "Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing" and they discuss insights for customer acquisition and retention.
This week's interview is with Jeff Clark former Principal Analyst for Marketing Operations at Forrester SiriusDecisions and now part of the band at Rockstar CMO Advisors. They talk about the role of the CMO, how to become more strategic and Jeff suggests an excellent candidate for the Rockstar CMO Swimming Pool.
Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar where they discuss what it means to partner, especially in marketing.