The Rockstar CMO F'in' Marketing Podcast

Season 3

June 14, 2025

The Rose & Rockstar: AI is Fiiiiiine

This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.

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May 24, 2025

The Rose & Rockstar: Epissedomology

This week in The Rose and Rockstar, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to epistemology.

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May 17, 2025

The Rose & Rockstar: Short Measures and Podcast Lessons

This week in The Rose and Rockstar, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today.

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May 10, 2025

The Rose & Rockstar: Controversy and Connection

This week in The Rose and Rockstar, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?

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May 3, 2025

The Rose & Rockstar: Gartner’s Digital Detox Prediction

This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.

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April 26, 2025

The Rose & Rockstar: Slowing Down the Vibe

This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.

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April 19, 2025

The Rose & Rockstar: The Google Does Not Abide

This week in The Rose and Rockstar, Ian and Robert discuss the AI-dominated Google search experience and how this impacts our content marketing.

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April 12, 2025

The Rose & Rockstar: It’s Called Marketing

This week in The Rose and Rockstar, Ian and Robert discuss the constant reinvention of B2B marketing.

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April 5, 2025

The Rose & Rockstar: Artificially Intelligent

This week in The Rose and Rockstar, Ian and Robert discuss skills, AI, and business transformation.

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March 29, 2025

The Rose & Rockstar: Ignoring Mark Twain

This week in The Rose and Rockstar, ignoring the advice of Mark Twain, the chaps tackle brands navigating the politicization of everything.

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March 22, 2025

The Rose & Rockstar: Are Corporate Websites Dead?

This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites.

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March 15, 2025

The Rose & Rockstar: Content, Charisma & Community

This week in The Rose and Rockstar, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma.

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March 1, 2025

The Rose & Rockstar: Just Say No!

This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss the power of saying no in marketing.

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Feb. 22, 2025

The Rose & Rockstar: To Gate or Not to Gate?

This week in The Rose and Rockstar, over a fabulous cocktail, Ian asks Robert Rose the big B2B question - to gate or not to gate.

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Feb. 15, 2025

The Rose & Rockstar: Is Marketing Getting Harder?

On our fifth visit to the virtual bar as its own show - The Rose and Rockstar - Ian asks Robert Rose the big question - is marketing getting harder?

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Feb. 8, 2025

The Rose & Rockstar: Back on the Book

Our fourth visit to the virtual bar as its own show - The Rose and Rockstar - and our second dip into the process of writing a book.

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Feb. 1, 2025

The Rose & Rockstar: Writing a Marketing Book

Our third visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.

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Jan. 19, 2025

The Rose & Rockstar: MQL Gumball Machines and Brand

Our second visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.

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Jan. 11, 2025

The Rose & Rockstar: Connecting through Nostalgia and Tribes

Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.

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