The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast?
Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I've met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.
Recent Episodes
The Customer Marketing, Reebok's Connor Altier and Marketing Mnemonic…
This week Jeff shares a model for customer marketing, Ian goes backstage with Connor Altier, Global Brand Strategy Lead at Reebok and Robert is in the bar sharing some marketing mnemonics
The 5 F'in' Content Marketing Fundamentals, Part 2 of the State of CM…
This week Jeff turns the tables on Ian as they discuss content marketing, Sarah Kimmel returns to discuss the CMSWire State of CMO report and Robert Rose wonders what's not there in the Rockstar CMO bar.
The Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Va…
This week Jeff Clark is by the Swimming Pool discussing five candidates for our portal to marketing hell, VP Research at Simpler Media, Sara Kimmel shares their latest CMO research and Robert Rose is in our virtual bar talking about …
The Mind the Gap Analysis, B2B tech Geekery with Riaz Kanani and Beco…
This week Jeff shares 7 steps for assessing your marketing capabilities, Ian goes backstage with Riaz Kanani, founder and CEO of Radiate B2B and over a cocktail Robert wonders if B2B marketing is becoming a bit inadvertently indifferent
The Jeff's 5 Fundamentals of Marketing Ops, Matt Bailey on Hiring and…
This week Jeff Clack shares his 5 Fundamentals of Marketing Operations, Matt Bailey returns to talk about marketing skills and hiring and Robert Rose is in the bar wondering is a robot will take his job.
The Jeff gets Personal with B2B, Valuegraphics with David Allison and…
This week Jeff and Ian discuss a Forrester article on B2B personalisation, we go backstage with David Allison and talk abut his valuegraphics work and Robert gives advice on sticking with change in the Rockstar CMO bar.
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts