The Rose & Rockstar: Uncommon Value
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a fancy cocktail with a fancy name, Ian and Robert discuss the importance of being distinct yet remaining relevant, the challenges of standing out in a crowded market, and the concept of 'uncommon value' as a competitive advantage.
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The critical concept of being distinct.
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Avoiding confusion about your place in the category.
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The impact of AI and the importance of brand recall.
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Creating “uncommon value” to differentiate.
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How this idea impacts your storytelling.
Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Mentioned this week
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Robert’s article - Old Differentiation Rules Are Broken—Now What?
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Robert’s newsletter - Lens on Substack
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Robert’s firm: Seventh Bear
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM .
Track List:
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Piano Music is by Johnny Easton , shared under a Creative Commons license
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We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like
Apple
,
Amazon
and
Spotify
.
This podcast is part of the
Marketing Podcast Network
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