In this episode, Ian Truscott, Founding Editor of Rockstar CMO, plucks something from our publication he suggests we take a look at, he chats the MD of Corporate Punk Phil Lewis. He then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail.
The article that Ian suggests we take a look at is by Keith Smith, The Advertist, and host of The Fuel Podcast. The article is called "There ain't half some clever bastards" inspired by Ian Dury (the actual punk), and Keith writes about marketing qualifications, takes a cheeky swipe at Mark Ritson, and makes a fantastic music based analogy about creativity.
This week's interview is with Phil Lewis, the MD, founder & Principal at Corporate Punk, described as a management consultancy that isn't and a regular contributor to Forbes, sharing his opinions and experience on leadership. Specifically, how to lead businesses that can thrive in a world of endless change. They chat about the role of the CMO and why CMO's are often overlooked for the top job.
Ian then starts his weekend in the virtual Rockstar CMO bar with his content marketing guru Robert Rose as they transport you to a faraway place and one marketing thought to finish the week.
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Links referred to in the show:
The wonderful Piano Music is by Johnny Easton shared under creative commons license