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This week, Jeff and Ian discuss an article from Matt Heinz about GTM Theatre, and Robert shares his new idea on Formative Debt.
Category: Podcast
Does the world need another f’in’ marketing podcast?
Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.
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332: The Simon Brings the Research, and Robert is Overthinking Episode
This week, Simon Daniels, Principal Consultant at Accenture Song, brings some recent research and Robert Rose talks about choosing quality, price, or convenience when it comes to synthetic content.
331: The Whispered Brand Voice and Boundary Spanners Episode
This week, Cathy is back for her monthly visit, talking about brand voice, and over a cocktail in the bar, Robert is not busting silos.
330: The Thomas Peham Entrepreneur’s Journey Episode
This week, Thomas Peham, former CMO at StoryBlok and co-founder of Otterly.ai joins Ian to share his journey of leaving corporate leadership and becoming an entrepreneur.
329: The Head of AI and Insight Episode
This week, Jeff and Ian give the Head of AI role the One Hit Wonder or Wonderwall treatment, and in the bar, Robert is pondering if AI can provide insight.
328: The AI for Scale, Volume, and Cannes Episode
This week, Cathy is back for her monthly visit, sharing her latest Bear Essentials on AI and content, and in the bar, Robert discusses how AI has crept into the Cannes Lions awards.
327: The Heinz Mid-Year Review and Marketing Jobs for Humans Marketing Episode
This week, Jeff is in the studio, and he and Ian discuss a mid-year review from Matt Heinz, before Ian joins Robert in the bar to discuss marketing jobs for humans.
326: The Folklore and Mid-Year AI Reality Check Episode
This week, Jeff is in the studio, and he and Ian discuss the impact of folklore within a business, while Robert is in the bar with his mid-year AI reality check.
325: The LLMs as Analysts and Content Factory to Media Powerhouse Episode
This week, Jeff is in the studio, and he and Ian discuss LLMs as the new industry analyst, and Robert is in the bar, turning content factories into media powerhouses.
324: The Your Content is Your AI Problem and the Kayfabe Illusion Episode
This week, Cathy is back for her monthly visit, sharing her latest Bear Essentials on AI and content, and in the bar, Robert discusses the kayfabe of AI.
323: The 5 Tips to Get LLM Attention and Revisiting the Mullet Episode
This week, Jeff is in the studio, and he and Ian discuss 5 tips for getting your content into the LLMs, and we revisit Robert’s mullet content strategy.
322: The Agentic Prospecting and Content-Led Marketing Episode
This week, Jeff is back in the studio with Ian to discuss some recent Forrester research into Agentic Prospecting, and Robert is in the bar, talking about content-led marketing.